Senior Manager, SEM

2 weeks ago

San Francisco, California, United States Zazzle Full time

Zazzle is a premier online marketplace that connects millions of customers with independent designers and makers to create custom, one-of-a-kind products. From personalized wedding invitations and custom holiday cards to unique home décor, Zazzle empowers personal expression and aims to bring personalized products to life. We are looking for a seasoned Senior Manager of SEM to lead our efforts in using data-driven strategies to grow our presence through effective search engine marketing.

As the Senior Manager of SEM, you will spearhead both the strategic and technical aspects of Zazzle's search engine marketing efforts, focusing on acquisition and retention through Paid Search, Shopping, display, retargeting, and video channels. This role combines the strategic leadership responsibilities with the hands-on management and optimization duties, creating a dynamic position that directly impacts Zazzle's growth and market presence.

If you are passionate about leveraging data to drive SEM strategy, possess a mix of technical and strategic expertise, and are looking for a challenging role in a vibrant company, Zazzle is the place for you.

What You Will Do:

  • Develop and implement comprehensive SEM and PPC strategies to drive traffic, increase brand visibility, and generate sales, with a strong emphasis on shopping and text ads.
  • Lead a SEM team and manage relationships with partners to ensure alignment with business goals and performance standards.
  • Work with a data engineering team to build and manage data pipelines from multiple information sources, utilize sophisticated audience segmentation for acquisition and retargeting, and understand the lifetime value of customer segments for investment.
  • Oversee the execution of paid search, paid social, mobile app marketing, programmatic advertising, and OTT media, ensuring all channels are optimized to meet set KPIs.
  • Continuously analyze campaign performance to optimize and refine marketing programs, leveraging insights to make data-driven decisions.
  • Regularly engage with executive team members to report on campaign performance, share strategic insights, and align SEM strategies with overall business objectives, ensuring transparency and informed decision-making at the highest levels of the company.

What You Bring to Zazzle:

  • 10+ years of experience in SEM, with significant expertise in PPC management, specifically Google Shopping and text ads.
  • Deep understanding of different attribution models, feed management, and the technical aspects of website and analytics.
  • Strong leadership, project management, and organizational skills, with experience managing technical teams and agency/partner relationships.
  • Exceptional analytical skills to derive insights from data.
  • Excellent communication and interpersonal skills, with a proven ability to think strategically while executing methodically.
  • Previous experience working for marketplaces with large catalogs and dynamic margins preferred.

We celebrate and embrace the uniqueness and creativity of our teammates, designers, makers, and partners We strive to continuously build a diverse and inclusive culture and community that empowers all of our teammates to be authentic and achieve their true potential. You'll be joining Zazzle at a very exciting time in our growth and playing a significant role in our success. This is a true opportunity for your own personal growth, an opportunity to be innovative and creative, and truly make a difference in our future. We're looking forward to meeting you- there's so much more to share.

WE COMPLY WITH THE CCPA

For more information on the information we collect about our applicants and how we use it, see our CCPA NOTICE AT COLLECTION FOR CALIFORNIA APPLICANTS

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