Senior Publicist

2 months ago


Remote, Oregon, United States Hay House Full time

Senior PublicistIf you're looking for an enjoyable place to work that values your ideas, encourages your growth, rewards you for your excellence, and prioritizes work-life harmony (yes, we have a 4-day work week), join usWho We AreOur founder, Louise Hay, had one wish - to help people improve the quality of their life.

Her desire underscores everything we do for our customers, our authors, and our employees.

As the largest publisher of personal development books, events & courses we offer a diverse range of products and resources that empower, educate, and inspire.

We know that the words we publish can have a deep, lasting impact on people's lives and we're dedicated to using our talents to support positive change in the world by helping all people grow in mind, body, and spirit.

We love what we do, and we hope you will too.

Position SummaryYou will assist and work closely with the Associate Director of Publicity to create and execute high-impact publicity campaigns for our full list, which includes Self-Help, Personal Growth, Metaphysical, Health & Wellness, and Business topics.

You will act as a primary point of contact for authors and internal teams regarding their PR campaigns.

This involves high levels of planning, coordination, communication, tracking, monitoring, problem solving, and adjusting execution as needed to achieve the best results for each individual campaign.

Responsibilities and Expertise

Develop and execute all aspects of a publicity campaign, including booking national and local media, coordinating, and managing author interviews Primary point of contact for authorsDrives media campaigns in conjunction with book launches for books on health & wellness, business, self-help, diet, how-to, mind/body/spirit, and more.

Writes press materials including one sheets, pitch letters, interview questions and creates full press kits for campaignsMaintains strong relationships with members of the press (broadcast, radio/podcasts, print/digital, trades, etc. with a particular emphasis on outlets that cover non-fiction), seeks out new media outlets and creative ways to publicize titles Strategize effective media lists, pitches press, and coordinates interviews for publicity campaigns and book/media toursWork closely with authors on all aspects of publicity, including briefing authors for interviews and accompanying authors to publicity engagements when necessaryMaintain publicity database and PR updates to internal teamsCollaborate and communicate regularly with key in-house departments, including Sales, Editorial, and Marketing to ensure awareness of current and future publicity campaignsKeep Associate Director informed for all author communications and their related project and campaign statusContribute to and strengthen Hay House's relationship with authors, including having a reputation for being highly supportive and effectively achieving resultsEvaluate the success of each launchReport analytics and revenue to the Associate Director upon project completionFacilitate debrief meetings as neededComplete author and campaign documentation and files, ensuring they can be referenced in the futureMake recommendations for future campaigns, including documentationSkills, Knowledge & Abilities

Familiarity with the company's core content areas, and a strong interest in and/or knowledge of current trends—particularly related to self-help, personal growth, health & wellness, etc.

Knowledge of the media, marketplace, and competitionAbility to manage and prioritize multiple projects in a fast-paced environment Strong self-leadership skills, able to maintain performance while under challenge and stress, and work independently Ability to build rapport, develop, and maintain strong relationships with both media and authors Strong team player, able to negotiate and adjust workload or work process to meet the needs of the teamExceptional interpersonal, written, and verbal communication skills with strong attention to detailAbility to escort authors as needed, including the ability to travel domestically with authors when neededResults-oriented and self-motivatedTechnological proficiency with Microsoft Outlook, Excel, PowerPoint, Asana, and SlackFamiliarity with Cision Education and/or Experience
Prior experience typically achieved through at least 5 years of publicity experience in professional public relations or book publishing. Theoretical knowledge typically achieved through a related four-year college experience, such as a Bachelor's degree in English, Communications, Journalism, or equivalent professional experienceWhy Should You Apply?
Remote Meaningful Work4-Day Work WeekGreat BenefitsBenefits

Comprehensive Medical, Dental, and Vision InsurancePTO, Pay in Lieu of Time Off, and Shared Leave9 Paid Holidays + Floating Holiday Winter Break – 4 additional days off 401k Match – Up to 6% Company paid Short-Term & Long-Term DisabilityCompany paid $50K Life/AD&D InsuranceEmergency Savings Account + Company ContributionFlexible SpendingHealth Savings Account Gym Membership DiscountsProfessional Development & Education AssistanceEmployee Assistance Program (EAP) for you & familyEmbracing Diversity & EEOHay House is committed to having a diverse workforce that embodies and reflects the diversity of our global community.

As part of this commitment to equitable opportunity and inclusion, we strongly encourage applications from all individuals inclusive of all genders, ethnicities, abilities, sexual orientations, ages, socio-economic backgrounds, religions, and beliefs.

Additional InformationHay House participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees.

For further information about the E-Verify program, please click here:

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//www.e- this is a remote position, to be considered, candidates must reside in or willing to relocate to one of the following states: Arizona, California, Florida, Idaho, Illinois, Kansas, Missouri, Montana, New Jersey, New Mexico, Nevada, New York, Oregon, North Carolina, South Dakota, Pennsylvania, Tennessee, Texas or Washington.