Marketing Manager

6 days ago


Dallas, United States Cypress HCM Full time

Responsibilities:

  • Design and execute innovative marketing strategies to boost brand visibility and drive lead generation.
  • Develop, launch, and oversee multi-channel marketing campaigns, including social media, email, and paid advertising.
  • Collaborate with sales and business development teams to create targeted marketing assets and initiatives.
  • Perform market research and analyze customer insights to uncover trends and identify growth opportunities.
  • Track and evaluate campaign performance, making data-driven adjustments to optimize results.
  • Manage marketing budgets effectively and prepare detailed performance reports for senior leadership.


Required Skills:

  • Bachelor's degree in marketing, business, or a related field
  • 3+ years of experience in marketing, ideally in the transportation, shipping, logistics industry
  • Experience in developing and executing marketing campaigns across multiple channels
  • Experience in conducting market research and analyzing customer data to inform marketing strategies
  • Proficient in Microsoft Office Suite and marketing automation tools
  • Experience with Adobe Creative Suite is a plus


Compensation:

$70k – $105k



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