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Vice President

3 months ago

Pooler, United States JCB North America Full time

JCB is one of the top three construction and agricultural equipment manufacturers in the world and a leader in innovative design and machine durability. From a global standpoint we are #1 in market share in both the UK and India and in the USA hold 50%+ market share for telescopic handlers.


This role will be instrumental in capturing the compact market in North America.


With more than 75 years in business, we offer this exciting opportunity to further strengthen our platform in the USA for future growth and development. Come join us as we transition from a challenger brand in North America to a household name


Position Purpose

This position is responsible for the strategic direction of JCB marketing, brand development and all communications both externally and internally in North America. The ideal candidate will be a strategic leader with marketing expertise across product, brand and growth marketing.


Major Tasks, Responsibilities & Key Accountabilities


  • Develop and execute the Marketing strategy for JCB North America.
  • Act as a strategic thought partner to our Executive team on all aspects of Marketing.
  • Define our North American brand and how it presents itself to different types of audiences externally: customers, candidates and consumers.
  • Build a world class marketing team. Hire, coach and develop members of the marketing function.
  • Research and develop marketing opportunities, direct marketing, and new project development.
  • Create and plan digital campaigns and benchmark performance goals.
  • Direct social media presence to connect with and engage customers, consumers and employees.
  • Plan and coordinate public affairs, which should include public relations and community outreach programs.
  • Supervise the planning and development of company marketing and communication programs.
  • Responsible for directing the creation and placement of all advertising and/or advertising campaigns.
  • Ensure that any campaigns effectively reach marketing goals and objectives.
  • Plan and direct all marketing policies, objectives and initiatives.


Nature & Scope

Reports to President & CEO


Minimum Qualifications

  • Bachelor’s degree in marketing or related field
  • Ten years of marketing or advertising experience



Preferred Qualifications

  • Master’s degree in marketing or advertising
  • Fifteen years of advertising/marketing experience within a related industry
  • Ten years experience within a senior-level position


JCB is an equal employment opportunities (EEO) employer in accordance with applicable federal, state, and local laws. JCB complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. EEO EMPLOYER/VET/DISABLED