Marketing Manager

3 weeks ago

Ridgefield Park, United States Transcend Solutions Full time

Marketing Manager - 12162

Location: Ridgefield Park, NJ

Length of Assignment: 1+ Year

Team’s Work Schedule: Hybrid – 4 days (Mon-Thurs) Onsite, 1-day (Fri) WFH


The Manager for B2B Memory Integrated Marketing is responsible for leading the go-to-market planning and integrated marketing planning supporting Memory (Portable SSD, Internal SSD, Memory Card) enterprise business across key strategic verticals, products and solutions with a full campaign plan, execution and reporting functions.


The Manager will work as a partner with our direct sales team and product leads to identify priority markets and customer segments, understand the addressable market opportunity with market share potential for the products and solutions, develop marketing and sales strategies and campaigns with metrics (MQLs, SQLs, SAL, BOs) and reporting coupled with enablement plans to drive our client’s revenue and market share growth.


The role will require strong leadership and project management skills to work with the team to develop integrated campaigns and plans that can include activities such as ABM, digital marketing, content creation, CRM, trade shows, advertising, social campaign, enablement and PR.


This role will monitor and manage metrics associated with campaigns demonstrating ROI, identifying data and analytics that can be used in refining campaigns, developing new campaigns and enabling the sellers with marketing intelligence to better target and respond to customer engagement with a goal of improving close rates and reducing the sales cycle. In addition, this role will manage budgets and policies and provide executive summaries demonstrating campaign progress and success against metrics.


This person must be passionate not just about B2B and our client, but also about market trending technology and other present and upcoming business opportunities.


Key Responsibilities:

  • Partner with our direct sales/account teams and product leads to identify priority markets and customer segments
  • Identify key customer targets, understand buyers’ habits/needs in order to develop comprehensive marketing plans to generate marketing qualified leads
  • Develop marketing and sales strategies and campaigns with metrics (MQLs, SQLs, SAL, BOs) and reporting, to drive revenue and market share growth
  • Develop and secure budgets that support execution of the strategy
  • Manages marketing campaigns to support verticals, product launches and solutions
  • Manages campaigns, events, programs and materials for specific customer markets
  • Provides content, promotional materials, press releases, and product information (datasheets, brochures, etc.) working with agencies and other teams in the business
  • Develops marketing dashboard with B2B analytics including marketing qualified leads, funnel management and win analysis
  • Creates the annual budget for Marketing initiatives connected with the role
  • Manages the budget from approval to performance tracking with the appropriate ROI metrics


Background/Experience Required:

  • MUST be strong with demonstrating strategic planning & project management skills
  • MUST have strong interpersonal, communication skills and ability to gain alignment across various stakeholders
  • MUST have expertise in digital & creative marketing and agency management
  • Education Requirement: Bachelors degree required, MBA preferred
  • Years of experience: 7+
  • Prior experience in marketing, product marketing and project management required.
  • Prior experience in B2B marketing required
  • Experience working with partners on joint GTM plans, product launches and verticals
  • Demonstrated strategic planning and execution skills
  • Must be able to write, read, analyze, interpret, present marketing data, analytics, dashboards and reporting materials
  • Detail-oriented and organized
  • Must have experience with Microsoft Office and extensive use of Windows OS. Excellent dominion of PowerPoint and Excel required.
  • Team oriented – desire to be a part of and contribute to a high-performance culture
  • Ability to handle multiple projects and work in a fast-paced environment

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