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Digital Marketing Specialist

3 months ago

Concord, United States Innersense Organic Beauty Full time

Digital Marketing Specialist


Who We Are

Everyone has their own journey. For Greg and Joanne Starkman, their path was illuminated by their love for family, health and beauty for people and the planet. When the seasoned beauty professionals were learning to navigate busy careers and raising a family with a special-needs daughter, the most memorable advice they received was, “trust your inner sense."


Fueled by passion, personal purpose and a call to service, the visionary couple founded Innersense Organic Beauty in 2005, bringing the highest quality organic ingredients and pure actives to professional hair care.


Innersense Organic Beauty is an award-winning global leader in hair care with a complete range of safe, sustainable, and cruelty-free products that deliver pure performance and salon-quality results. As a B-Corp certified company, Innersense is committed to a path of integrity, transparency and wellbeing for people and the planet.


Digital Marketing Specialist

The Digital Marketing Specialist will report to the Sr. Digital Marketing Director supporting all content across site, email, and SMS channels enhancing the customer experience and optimizing for conversion. You will play a key role to help drive traffic and engagement to our site with our automation platforms.


Responsibilities:

  • Create Ecom site webpages, including landing pages, product pages, blog posts, uploading videos across BTC/ B2B sites and any/all functions related to Shopify Plus platform.
  • Set up, schedule and deploy emails in Klayvio (monthly campaign, drip campaigns, segmentation, personalization, automated email programs) and mobile text messaging.
  • Ensure content is optimized for delivery and performance.
  • QA all digital assets to ensure accurate and error-free execution of links and targeting rules, proofreading for clarity, grammar and spelling.
  • Day-to-day updates, maintenance, troubleshooting Ecom site involving product catalog, pricing, and inventories, support testing on staging and conducting audits of the live site to ensure all content is updated and accurate.
  • Help director plan, implement and execute all website-related marketing activities geared at driving sales.
  • Pull and consolidate metrics across all digital channels.
  • Assist marketing team and graphic designer where needed to develop site, email, and social content including visuals, copy and videos.
  • Communicate regularly with team members and vendors for project status and fulfill and follow up on project needs and requests to meet deliverables.
  • Collaborate with site developer to improve website structure, and build new site features and programs.
  • Extensive abilities are required with Google G Suite (Gmail, Docs, Sheets and Slides), Microsoft Office (Word, Excel, PowerPoint), Dropbox
  • Other duties as assigned.


Team Responsibilities

  • Identify gaps and areas for improvement, find solutions to increase productivity, project quality, decrease cost, and streamline timelines.
  • Determine areas for personal professional development monthly.
  • Embody corporate Mission, Vision & Values.
  • Work collaboratively with sales, marketing, education, and operations teams as needed to support overall business strategies and initiatives
  • Other duties as assigned.


Qualifications and Experience:

  • BS/BA
  • A minimum of 2+ years of experience with Shopify and Klayvio, or any leading e-commerce platform, CMS and email automation platform.
  • Ability to work collaboratively and independently in a dynamic, fast-paced environment
  • Flexible to handle change and pivot projects as necessary
  • Strong critical thinking and problem-solving skills with excellent follow-up and attention to detail
  • Excellent listening, oral, and written communication and presentation skills
  • Extensive abilities are required with Google G Suite (Gmail, Docs, Sheets and Slides), Microsoft Office (Word, Excel, PowerPoint), Dropbox
  • Experience working in a small but growing company environment strongly preferred


This is a regular, full-time, in-office position located at our headquarters in Concord, California.


Target Salary Based on Experience

The standard range for this position is $85k-$95k annually.

Compensation offered will be determined by factors such level, job-related knowledge, skills, experience, and competitive bonus achievement. Certain roles may be eligible for variable compensation and benefits.


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Innersense Organic Beauty offers a generous benefits package that includes: Competitive Compensation, Medical, Dental, Vision, Parental Leave, Flexible Spending Accounts, 401k program with match, Paid Time Off (including holidays and Volunteer Days) for all eligible employees. Applicants must be at least 18 years old to apply.


Innersense Organic Beauty is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, race, and any other characteristic protected by State and Federal law.


We thank you for your interest in a career opportunity with Innersense Organic Beauty. Due to high volume, only those applicants selected for an interview will be contacted.