Sr. Marketing Strategist

2 days ago

West Palm Beach, United States Robert Half Full time

Job Title: Senior Marketing StrategistLocation: West Palm Beach, FL (Local residents only / No relocation) 3 days onsite/2 days remoteEmployment Type: Full-TimeSalary: $90,000 - $120,000About the CompanyOur client is a fast-growing startup on a mission to revolutionize product development and eCommerce. We transform bold, innovative ideas into consumer products that delight customers and disrupt markets. As we build the future of eCommerce, we’re looking for a strategic thinker who thrives on research, insights, and data-driven planning.About the RoleWe’re seeking a Senior Marketing Strategist who excels at researching demographics, industry trends, and market dynamics to develop strategic marketing plans that drive growth. This role is perfect for someone who combines analytical rigor with creative vision to craft strategies that resonate with target audiences and position products for success.Key ResponsibilitiesConduct in-depth research on consumer demographics, industry benchmarks, and emerging market trends to inform marketing strategies.Develop comprehensive go-to-market plans for new product launches and seasonal campaigns.Analyze competitive landscapes and identify opportunities for differentiation and growth.Collaborate with cross-functional teams (product, creative, sales) to align marketing strategies with business objectives.Create audience segmentation models and optimize messaging for maximum engagement.Monitor campaign performance and provide actionable insights to improve ROI and customer acquisition.Stay ahead of industry innovations and recommend strategic pivots based on market intelligence.Qualifications7+ years of marketing experience, with at least 3 years in a strategic or research-focused role.Proven ability to translate data and insights into actionable marketing plans.Strong understanding of consumer behavior, eCommerce, and CPG dynamics.Expertise in market research tools, analytics platforms, and trend forecasting.Exceptional communication and presentation skills.Bachelor’s degree in Marketing, Business, or related fieldWhat We OfferOpportunity to join a high-growth startup at a pivotal stage.Creative freedom and ownership of strategic initiatives.Gorgeous office with intercoastal views (3 days onsite / 2 days remote).Competitive salary and benefits, including $1,000 monthly healthcare stipend and 3 weeks PTO.

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