Creative Director
Found in: Appcast Linkedin GBL C2 - 2 weeks ago
Title: Creative Director
Location: Skyline Furniture, Thornton, IL
Company Overview: Skyline Furniture is a dynamic and innovative furniture company that specializes in custom made fashion forward furniture. We are passionate about design, quality, and sustainability and strive to make great design accessible for all.
Job Description:
As the Creative Director at Skyline Furniture (Cloth & Company), you will play a pivotal role in shaping the visual identity and creative direction of our brand. You will lead a talented team of designers and creatives to develop innovative and compelling products, designs, and branding strategies.
Responsibilities:
Team Management:
o Provide leadership, guidance, and mentorship to the creative team, fostering a collaborative and innovative work environment.
o Set clear goals and expectations for team members and evaluate performance regularly.
o Delegate tasks effectively, ensuring optimal utilization of team resources and talent.
o Foster a culture of creativity, accountability, and continuous improvement within the team.
Customer Support:
o Collaborate with Account Management team to develop customer-specific strategies inclusive of product and textile development, 3d rendering efforts, and marketing initiatives.
o Create compelling presentations for potential and existing customers to showcase product lines, brand identity, and creative concepts.
Trend Responsibilities:
o Research and analyze global trends in design, fashion, culture, and consumer behavior.
o Translate trend insights into actionable strategies for product development, branding, and marketing.
o Collaborate with design and marketing teams to integrate trend-inspired elements into product designs, marketing campaigns, and brand activations.
Product Development:
o Lead the conceptualization, design, and development of new products from ideation to launch.
o Collaborate with cross-functional teams including product development, account management, and manufacturing to ensure product alignment with brand vision and market needs.
o Stay abreast of industry trends, market insights, and consumer preferences to inform product development strategies.
Textile Design:
o Oversee and manage the textile design process from concept development to finalization, ensuring timely delivery and adherence to design briefs.
o Work closely with freelance textile designers to develop patterns that meet quality standards and production requirements.
Textile Sourcing:
o Identify and evaluate potential textile suppliers based on quality, cost, reliability, and ethical standards.
o Negotiate pricing, terms, and contracts with textile suppliers to ensure competitive advantage and cost efficiency.
o Collaborate with cross-functional teams to define textile requirements and specifications for product development.
Branding:
o Define and maintain the brand's visual identity, including logos, typography, color palettes, and brand guidelines.
o Collaborate with cross functional teams to ensure brand consistency across all touchpoints, including packaging, advertising, social media, and digital platforms.
Photography and Videography:
o Direct and oversee photoshoots and videography for product campaigns, marketing materials, and social media content.
o Work closely with photographers, videographers, stylists, and models to achieve desired aesthetics and brand messaging.
o Edit and retouch images and videos as needed to meet quality standards and brand guidelines.
Social Media and Website Oversight:
o Develop and implement social media strategies to increase brand visibility, engagement, and followership.
o Oversee the creation of content for social media platforms, ensuring alignment with brand identity and messaging.
o Monitor and analyze social media performance metrics to optimize content and strategy.
o Collaborate with web development teams to ensure the website reflects the brand's aesthetic and messaging.
o Oversee the creation and updating of website content, including product pages, collection pages, and landing pages.
Collaborations:
o Identify and initiate collaborations with external partners, influencers, and brands to enhance brand visibility and reach new audiences.
o Coordinate cross-promotional activities and creative projects with collaborators to maximize mutual benefits and brand exposure.
Qualifications:
- Bachelor's degree in Design, Fine Arts, Fashion, or related field; Master's degree preferred.
- Proven experience 5-10 years in a similar role within the furniture or related field.
- Demonstrated success in building and leading high-performing creative teams.
- Strong creative vision and ability to translate concepts into compelling visual designs.
- Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Strong understanding of textiles, fabrications, and production processes.
- Knowledge of branding principles and experience developing brand identities.
- Experience with photography and videography direction, including knowledge of video editing software.
- Experience with social media management, website oversight, collaborations, trend analysis, customer presentations, and team management.
- Excellent communication and presentation skills.
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