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Digital Marketing Manager
3 weeks ago
Onward Search is seeking a Digital Marketing Manager for our financial client in Wilmington, DE This is a 6 mos contract with strong potential to extend and convert. On-site 3 days a week.
This role will develop and execute the digital marketing and creative strategy for mid and low funnel (acquisitions) tactics for the client's products
Responsibilities:
- With a focus on digital marketing strategy and innovation (with a heavy emphasis on social media), the marketing strategy lead will develop, plan and execute compelling creative and testing strategies across our mid-funnel and lower funnel marketing ecosystem to deliver an optimized segment-based strategy.
- This role will also support creative and cross-channel readiness across the acquisitions team.
- This role will partner with the brand team to pull through our cardmembers’ stories and product suite positioning into our acquisitions marketing, as well as our data and analytics teams to leverage portfolio insights to optimize our messaging to small business owners along their growth journey.
Qualifications:
- Bachelor’s degree required
- 6+ years of marketing experience with strong understanding of paid media, social, and acquisitions marketing experience preferred.
- Innovative marketer with demonstrated leadership, strong communication, interpersonal skills, and creative problem-solving skills
- Experience with developing 360 marketing campaigns, with a focus on measurable results and new account growth
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