Loyalty Analystics Analyst
1 month ago
Loyalty Analytics Analyst
Onsite in Seattle (1 day remote per week)
6+ Month
Role Summary
The Loyalty Analytics Analyst is a subject matter expert in Loyalty programs. This role supports the Loyalty team to deliver high quality, sustainable loyalty program features and benefits to guests. As an individual contributor, this role manages analytics projects to support loyalty program growth and engagement metrics and manages financial and data analysis and reporting for operational performance, product, and feature development.
Key Duties
- Leads analyses for Mileage Plan program initiatives, including new product or feature launches, product or market tests, and historical data analyses to support recommendations.
- Performs complex analysis to inform optimal program design and structure decisions.
- Manages the analysis and preparation of business reporting in conjunction with Financial Planning and Analysis (FP&A), and Loyalty Accounting on the monthly loyalty Profit and Loss (P&L) (e.g., forecasting, identifying resulting variances, conducting analyses, and formulating recommendations).
- With minimal direction from leadership, mines for customer insights and recommend optimizations across lifecycle programs, offers and channels to grow guest loyalty.
- Models and forecast costs of loyalty offers, elite benefits and incentives in collaboration with loyalty principals and develops reporting to track performance vs. forecast.
- Develops and implements forecasting tools, commercial and operational dashboards leveraged by operational managers, channel/product owners and vendor partners to manage the business.
- Develops reports, PowerPoints, and dashboards on an ad-hoc basis to support the business as assigned.
- Proactively drives analysis to inform annual budgeting and planning.
- Analyzes data for new and maturing product/service initiatives and conducts competitive benchmarking.
Required
- 4+ years of experience in data analysis or financial analytics roles within aviation, e-commerce, technology, hospitality, marketing, or a loyalty-related area.
- Bachelor's degree in Business, Marketing, Economics, Computer Science, or Technical Degree (Engineering), or an additional two years of relevant training/experience in lieu of this degree.
- Strong communication skills (e.g., verbal, written, and listening) with an ability to communicate clearly and concisely to both internal and external stakeholders.
- Proficiency with Microsoft Office applications (e.g., Word, Excel, PowerPoint, and Outlook)
- Proficiency in database querying or business intelligence tools such as Structured Query language (SQL), Alteryx, Toad, Tableau
- Advanced in Excel and able to work with data analysis tools, statistical/reference formulas, and pivot tables.
- Detail oriented and highly organized, with ability to multi-task and work independently.
Preferred
- Knowledge of loyalty program and co-brand credit card mechanics.
- Demonstrated ability to have significant impact on products, services, or financial performance with data-driven recommendations.
- Detail oriented in the delivery of work product and identifying idiosyncrasies in guest-facing experiences or inconsistencies in data sources.
- Experience tracking and reporting on financial and operational performance of consumer-facing products or services.
- Proven ability to gather, prep and blend data, then present complex data sets in a compelling and concise format.
Job-Specific Leadership Expectations
Embody our values to own safety, do the right thing, be kind-hearted, deliver performance, and be remarkable.
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