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Senior Product Marketing Manager

3 months ago

Holmdel, United States Lotlinx, Inc. Full time

Since our founding in 2012, Lotlinx has consistently pioneered advancements in the automotive landscape. We specialize in empowering automobile dealers and manufacturers by providing cutting-edge data and technology, delivering a distinct market advantage for every single vehicle transaction. Today, we stand as the foremost automotive AI and machine learning powered technology, excelling in digital marketing, risk management, and strategic inventory management.


Lotlinx provides employees with a dynamic work environment that is challenging, team-oriented, and full of passionate people. We offer great incentives to our employees, such as competitive compensation and benefits, flex time off, and career development opportunities.


Lotlinx, is experiencing tremendous growth and has an exciting opportunity for a Senior Product Marketing Manager (or Director).


Responsibilities


  • Oversee the strategy and evolution of Lotlinx’s core product portfolio to ensure a strong product/market fit, cementing Lotlinx's position as the US leader in inventory data helping dealers take control over their inventory risk.
  • Evolve a go-to-market strategy in collaboration with product, marketing, operations, and sales teams that grows the Lotlinx Sentinel business.
  • Partner with the Lotlinx sales and support teams to develop opportunity pipelines, support pre-sales efforts, and facilitate delivery of high impact solutions to customers.
  • Collaborate with Product and Services teams providing business direction and oversight for development of world class products and services.
  • Ensure exceptional client satisfaction by orchestrating client-centric approaches, leveraging client feedback to refine solutions, while fostering enduring client relationships that result in high value, long term strategic business partnerships.
  • Lead pricing, packaging, and GTM strategy.
  • Provide acquisition and retention strategies.
  • Collaborate with the Marketing team to develop buyer personas.
  • Serve as the market knowledgeable specialist and trusted advisor with senior leadership.
  • Have intimate knowledge of the competitive landscape. Provide tools for the sales and marketing teams to overcome objections


Qualifications


  • Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree is a plus.
  • 7-10 years preferably in the SaaS industry, with a strong track record of success in planning, executing, and analyzing marketing campaigns.
  • Auto technology experience is a plus.
  • In-depth knowledge of what it takes to market a product from inception to market.
  • Knowledge of SaaS performance metrics (Churn CAC, Lifetime Valuez)
  • Strong analytical skills with the ability to derive insights from data, track performance metrics, and make data-driven decisions to enhance marketing strategies.
  • Exceptional project management skills with the ability to manage multiple initiatives simultaneously, prioritize tasks, and meet deadlines.
  • Good understanding of Digital Advertising strategies and tactics
  • Excellent communication and interpersonal skills with the ability to collaborate effectively across cross-functional teams and present complex ideas clearly and concisely.


Lotlinx is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.


Lotlinx is not currently able to offer sponsorship for employment visa status.


Lotlinx is headquartered in Peterborough, NH and has locations in Holmdel NJ, Manitoba, Ontario and British Columbia, Canada in addition to a large team spanning from the US to Canada.


Our success relies heavily on our customers but also our dedicated talent that continuously moves our platform forward. We value our employees, their abilities and seek to foster an open, cooperative, dynamic environment where the team and company alike can thrive.