Director of Marketing Services

3 weeks ago

Carmel, United States Pence Media Group Full time

Title: Director of Marketing Services


Purpose: To deliver exceptional services to clients and contribute to both the growth of clients and PMG


Scope: Client Projects (70%), Market and Business Development (20%), and Practice Development (10%)


Accountabilities: Marketing Services Ownership, Client Delivery, Business Development, Market Development, PMG Practice Development, and Professional Development


Manager: CEO 


Description

The Director of Marketing Services role is a full-time position with PMG at an expected 40 hours per week contribution. PMG is a digital-first, virtual company that works remotely. At least quarterly and not more than monthly, it’s expected for team members to meet in-person in the Indianapolis, IN area or at PMG headquarters in Carmel, IN. Preference is for candidates based in Indianapolis.


Roles + Responsibilities


Client Delivery (70%) :


  • Own client projects ensuring effective and efficient execution that exceeds expectations
  • Regularly communicate internally and externally to provide strategic guidance, share insights, and make recommendations
  • Build strong client relationships by providing exceptional service that anticipates client needs and creates trust
  • Conduct market research, develop brand messaging and visual identity, create marketing collateral, optimize digital channels, and measure and analyze results
  • Manage timelines, budgets, and resources
  • Improve clients’ branding, marketing, and digital presence through marketing strategies, plans and tactics that align with clients’ business objectives and the project’s scope
  • Actively participate in virtual client meetings and team calls
  • Be responsive and proactive in addressing issues or concerns
  • Work with other internal PMG resources and the team of consultants to deliver projects
  • Stay current with marketing trends and best practices (e.g., trends, tools, techniques) and apply this knowledge to projects and initiatives
  • Excellent organizational skills and attention to detail
  • Write and edit copy for client deliverables 
  • Use the written and visual brand standards of each client
  • Assist client proposal development
  • Make communication plans for internal and external use
  • Participate in stakeholder assessment interviews
  • Use MailChimp


Market and Business Development (20%):


  • Support business development efforts to identify and pursue new business opportunities which may involve research, pitch material creation, pitch meetings, and contributing to proposals, RFPs, and presentations
  • Recommend strategies for pursuing new business opportunities and identify opportunities for speaking engagements or other public relations activities
  • Identify, develop, and win new opportunities in the local market and beyond 
  • Create a blueprint for repeating market expansion in other local markets


Practice Development (10%):


  • Enhance PMG’s Marketing Services strategy for PMG and its clients
  • Develop and implement marketing strategies for PMG and its clients
  • Assist in managing PMG’s brand and reputation


Key Performance Indicators (KPI’s)


  • Client Retention
  • Project Delivery Timeliness
  • Project Budget Adherence
  • Utilization Rate
  • New Business Revenue
  • Client Revenue Growth
  • Client Content Performance Metrics (Social Media Engagement, Content conversion, etc.)
  • Proposal Win Rate


HOW TO APPLY

Apply via LinkedIN and series applicants can move the process forward faster by sending the following to Nicole Pence Becker at nicole@pencemediagroup.com for consideration:

  • Resume
  • Cover Letter
  • Portfolio
  • Reference List - at least three required


Applications will be accepted until the position is filled.

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