Marketing Social Media Manager

2 weeks ago

New York, United States Solomon Page Full time

Our client, a luxury retailer, is seeking a Marketing Social Media Manager. This role can be hybrid with work in office in NY, Brooklyn, and WFH options weekly.


  • The salary for this role is 85-90,000.


Responsibilities:


  • Research, support, and maintain effective online social media campaigns on Facebook, Instagram, TikTok, YouTube, LinkedIn, Threads, etc. Stay current with social media trends and recommend changes for campaign strategy as appropriate to improve customer experience as well as marketing efficiency.
  • Maintain a successful brand and image that attracts customers to the products we sell. Be comfortable in building a follower growth strategy that incorporates both organic and paid.
  • Ensure that a consistent content strategy is applied to social channels, creating steady long-term growth.
  • Utilize social media channels as a medium to fuel the website online sales, experimenting with features such as Instagram and Facebook Shop for seamless integration.
  • Work with Social Media team members to ensure that all direct messages and comments are being responded to in a timely and effective manner.
  • Perform continued review of vendor guidelines relating to social media content.
  • Track analytics for paid posts on Instagram & Facebook.
  • Participate in the continued development of the Company website. The purpose of the site is to build brand awareness, introduce products, generate leads, produce sales/revenue, disseminate information, provide services, and capture valuable visitor data for marketing purposes.
  • Work with our vendors in order to keep their brand’s assortment updated. Ensure that all vendor policies are being followed.
  • Develop ways to attract and retain customers.
  • Develop and execute multi-channel contact strategies across customer segment touch point channels (direct marketing on site, email, direct mail, and social network marketing) with the goal of engendering loyalty and driving revenue from existing customers.
  • Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies.
  • Ensure that all advertisements are released with vendor’s permission and are grammatically correct, customer-oriented, and consistent with branding initiatives for the programs or clients.
  • Participate in Search Engine Optimization and Search Engine Marketing strategies and tactics for both organic and paid search programs.
  • Work with the Management Team to develop and implement e-mail marketing campaigns to support program objectives and enhance customer relationships.
  • Report and analyze results on a campaign level and make recommendations to Management Team based on this analysis.
  • Partner with Management Team to create, execute, and measure the success of promotional campaigns including marketing plans and creative development, timelines, memos, program forecasting, budgeting, and post-event analysis.
  • Develop advertising and marketing materials for various special projects as needed, monitor customer online reviews, and gather information regarding competitors’ pricing, methods of marketing and distribution, marketing programs, and promotional activities.
  • Provide marketing support to Management and Sales Teams with creating sales materials and presentations, as well as other administrative assistance.
  • Provide the Management Team with suggestions and ideas on a regular basis for how to improve the efficiency and effectiveness of the company.
  • Support Management Team with ad hoc projects and presentations.


Required Qualifications:


  • Experience with Social Media content, management, paid posts, and campaigns is required.
  • Experience in website management and overall marketing functions is a plus.
  • Self-starter with a hands-on approach.
  • 3-5 years of experience working in Social Media/Marketing.


If you meet the required qualifications and are interested in this role, please apply today.


The Solomon Page Distinction

Our teams, comprised of subject matter experts, develop an interest in your preferences and goals and we act as an advisor for your career advancement. Solomon Page has an extensive network of established clients which allows us to present opportunities that are well-suited to your respective goals and needs – this specialized approach sets us apart in the industries we serve.


About Solomon Page


Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, and LinkedIn.


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