Marketing Project Manager

Found in: Appcast Linkedin GBL C2 - 2 weeks ago

Fort Myers, United States Priority Marketing Full time

A Marketing PROJECT MANAGER on the Client Relations Team is responsible for the planning, coordination and execution of projects and services for a portfolio of clients across a variety of industries. The role supports an experienced Client Services Director in developing and implementing marketing objectives and strategies to reach a client’s goal(s).


An ideal candidate should have the project management, analytical, organizational and decision-making skills necessary to assist in keeping projects on time and within budget.


Overview of Duties & Responsibilities:

Primary responsibilities of the Marketing Project Manager include:

First 3-6 months:

• Supporting the Client Services Manager/Director in coordinating projects and services for five-seven clients simultaneously

• Gathering and assembling background information and analyses

• Planning and managing projects and tasks within a project management software from beginning to end

• Establishing clear and thorough direction for all departments to successfully execute their role(s) in the project • Organizing project assets

• Developing and managing schedules/deadlines as well as project scope, timeline, and budget

• Managing feedback and requests from internal and external stakeholders • Reviewing edits and updates for accuracy and best practices

• Evaluating and monitoring campaign/project performance on an ongoing basis by analyzing key metrics and reviewing comprehensive reports

• Attending and participating in client meetings

• Preparing client-facing agendas, status updates and takeaways/follow-up

• Supporting the Manger/Director in the development of estimates for existing clients

• Observing discovery and proposal meetings with potential clients

• Scheduling and preparing for meetings

• Developing understanding of account innerworkings and client relationships

• Providing event support as needed working closely with the agency’s event staff

• Establishing and maintain strong working relations with internal team members and external vendors


Within 7-12 months (& beyond):

• Responsibilities noted above

• Leading select client meetings independently or with very little support

▪ Note: Additional clients may be added to the Project Manager’s portfolio based on capacity and scope

• Providing proactive consultation to clients

• Leading and executing day-to-day client activities, including responding to and initiating client phone calls and emails

• Participating in new business meetings, proposal development and presentation

• Developing and pitching campaign strategy, new tactics and ideas to clients 


Qualifications:

A bachelor’s degree in marketing, advertising, public relations, business administration or a related field, and at least three years of experience in the field.

• Past work experience as a marketing/account coordinator or similar role.

• Knowledge of traditional and digital marketing, content marketing, public relations and social media marketing required.

• Experience in communicating with and presenting to clients, written and verbal, required.

• Familiarity with social media management and advertising (Facebook, Instagram, LinkedIn, Twitter, Google My Business, Houzz) required.

• Knowledge of WordPress, Canva, MailChimp, Constant Contact and experience in online review monitoring preferred but not required.


Skill Set:

• Excellent communication and interpersonal skills

• High level of organization, prioritization and decision-making skills

• Detail oriented and analytical

• Strong work ethic and self-motivated

• High computer competency (Office 365 Suite, Project Management Tools, Adobe Acrobat)

• Outgoing and comfortable engaging in social situations

• Professional conduct within and outside office while conducting agency business

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