Digital Marketing Specialist

2 months ago

Miami, United States Sana Skin Studio Full time

About Sana: 

Sana is a Miami-born skin studio redefining the skincare experience for a new generation through goal driven-facials, real guidance and clean skincare. Sana currently has three locations (Wynwood, Coconut Grove, Fort Lauderdale) and is rapidly expanding. More than a skin studio, Sana a growing movement towards healthier skin and self love. 


Sana’s operating culture is simple: the magic starts with our team. We want to create a culture built on trust, a positive working environment and accountability. Each member of our team is valued and recognized for their skills, expertise, and contributions. 


Position Overview: 

Sana is seeking a talented, motivated and dynamic digital marketing expert to join our growing team as the Digital Marketer Specialist. The ideal candidate is passionate about digital marketing, highly analytical, and possesses a deep understanding of digital marketing strategies across various channels.


You will be a key member of our growing team and crucial for the next level of growth as a company. You will be working closely with our CEO, CBO and COO. Meeting weekly in person and flexibility to work remote. 


Key Responsibilities:


Strategy: 

  • Develop and execute comprehensive digital marketing strategies to increase brand awareness, drive customer acquisition, and enhance customer engagement.
  • Utilize data-driven insights to evaluate campaign performance, identify opportunities for optimization, and make data-backed recommendations to improve ROI.
  • Perform a dedicated market research and competitive analysis for Sana Skin Studio and complete hands-on research to truly understand the “Sana guest” and their desires. 
  • Stay informed about industry trends, emerging technologies, and competitor strategies to continuously innovate and stay ahead in the digital and marketing landscape.


Zenoti Lead:

  • Maximizing marketing capabilities of the platform.
  • Manage smart marketing campaigns and create target segments to understand customer behavior. Update campaigns quarterly and provide reporting on ROI.
  • Take Zenoti education courses to become an expert on the tools capabilities to increase sales and customer acquisition.


Email Marketing via Zenoti:

  • Create email marketing strategy to target our goals of increased sales, brand awareness and engagement. 
  • Develop newsletter content calendar in synergy with Social Media Manager and CBO and lead project management with our designer to create collateral needed. 
  • Schedule on-going and one time newsletter campaigns on Zenoti.
  • Work with Designer to revamp and build email flows and one-off emails to create a customer journey, drive product/member sales and improve member retention.
  • Create post-service email featuring products used / include a promotion offer (eg, 10% off two products or more purchased within 48 hours).
  • Develop detailed customer segmentation (by City/Region, Skin Type, Concerns, Age, Gender, Membership Type).
  • Develop and manage tailored marketing campaigns (email, text) for specific customer.
  • Analyze facial, product and add-on correlations to optimize marketing strategies.


Web Management 

  • Add new product listings to Shopify site with proper tagging, imagery etc. 
  • Work with the Retail Manager to ensure all products are added in real time. 
  • Continuously improve pages, tagging and functionality to optimize user experience.
  • Update Shopify headers and codes to leverage seasonal marketing communication. 
  • Build Shopify email campaigns. 
  • Look into expanding Shopify offerings.
  • Integrate Shopify email list to Zenoti list and increase email captures. 
  • Improve website SEO & help develop city pages. 
  • Lead website Audit and website redesign project with our developer. 


Integrated Marketing:

  • Promote brand partnerships, offerings and product launches across all channels (website, email, in-store, etc). 
  • Create SMS campaigns with quarterly strategy.
  • Oversee a direct mail campaign targeting people who live near studios (ex. FTL) 
  • Create codes for marketing use and referrals.
  • Understand paid advertising (IG Ads, Google Ads etc.) analytics and how we can increase ROI. 
  • Affiliate Marketing: Develop and execute a comprehensive strategy with Share-A-Sale, ensuring integration with other marketing efforts.
  • Referral Marketing: Establish and refine a referral marketing program, leveraging Zenoti tools or tools like ReferralCandy to enhance customer referrals.
  • Create a Faire profile to sell our Sana products. 


Organization:

  • Build Out Monday.com for Sana internal team 
  • Internal MKT file organization and proper storage
  • Create protocols for marketing processes 


Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred.
  • Experience with Shopify and Klavio
  • Experience with booking platforms like Zenoti 
  • Background in digital marketing roles, preferably within the beauty or skincare industry.
  • Deep understanding of digital marketing channels, tools, and best practices.
  • Strong analytical skills with the ability to interpret data, analyze results, and generate actionable insights.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.


Location: Miami, FL


Type: Full-Time, Hybrid flexibility, Tuesdays and Thursdays in Office (9:00am-5:00pm)


Salary: Flexible based on experience


Benefits:

Opportunities for professional development and growth

401k available after 12 months 

Complimentary SuperSkin Membership

50% off products on payday 

Health insurance benefits (coming soon)

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