Director of Analytics

1 week ago

New York, United States iO Associates - US Full time

Director of Analytics
New York, NY
GreenCard/Citizenship Required
Full-time, On-site (4 days a week)

Company Overview:
Our client is a mid-sized, privately held media company based in the heart of SoHo, New York. As a leader in the industry, they are dedicated to delivering high-quality media content across various platforms, with a focus on engaging audiences and driving results. They are seeking a talented and strategic Director of Analytics to join their dynamic team and lead analytics initiatives across marketing and business operations.

Position Overview:
As the Director of Analytics, you will lead and manage a growing team of data analysts while developing and executing data-driven marketing strategies that align with the company's goals. You will be responsible for implementing advanced marketing analytics methodologies and helping to guide the company's approach to data-driven decision-making. This role is ideal for an experienced leader with a deep understanding of marketing analytics, media performance metrics, and the ability to work cross-functionally to optimize campaigns and strategies.

Key Responsibilities:

  • Lead a team of analysts, providing guidance, mentorship, and career development opportunities.
  • Develop and implement marketing analytics strategies, including but not limited to customer segmentation, campaign performance analysis, and ROI modeling.
  • Utilize Multi-Touch Attribution (MTA) techniques to measure and improve marketing efforts across channels.
  • Build and manage reporting dashboards for various stakeholders, providing clear and actionable insights on marketing performance.
  • Conduct advanced data analysis using Python and SQL to extract meaningful insights and improve business outcomes.
  • Collaborate with marketing, product, and engineering teams to ensure alignment on data and performance goals.
  • Oversee the integration of Google Analytics and other tracking platforms to monitor digital marketing initiatives and provide accurate attribution models.
  • Drive the evolution of data strategies to ensure best practices in data collection, analysis, and reporting across the organization.
  • Stay current with trends in the media, analytics, and marketing landscape to continuously improve strategies and tools.

Required Qualifications:

  • 7+ years of experience in analytics, with at least 3 years in a leadership role.
  • Proven experience leading a team of direct reports and managing multiple stakeholders.
  • Strong background in marketing analytics, with a focus on media, digital campaigns, and ROI optimization.
  • Hands-on experience with Multi-Touch Attribution (MTA) frameworks and methodologies.
  • Proficiency in Python, SQL, and data visualization tools (e.g., Tableau, Power BI).
  • Experience working with Google Analytics, Adobe Analytics, or similar platforms.
  • Strong understanding of marketing KPIs, performance metrics, and data-driven decision-making.
  • Excellent communication skills, with the ability to convey complex technical information to non-technical stakeholders.

Preferred Qualifications:

  • Experience with cloud-based data infrastructure (e.g., AWS, GCP).
  • Familiarity with predictive modeling and machine learning techniques for analytics.
  • Background in the media or entertainment industry, with experience in performance marketing and digital content.
  • Advanced degree in Data Science, Statistics, Business Analytics, or a related field.

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