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Marketing Manager

2 months ago

Cedarburg, United States PartsBadger Full time

You’re the strategic powerhouse driving our B2B revenue generation campaigns with precision and insight. You excel at understanding the customer journey, using data to guide your marketing activities, knowing when to pivot and when to persevere.

You’re also focused on results - input isn’t the full story and you haven’t yet encountered a goal you haven’t been able to meet. Your creative problem-solving skills and tenacity push your department to create and manage a healthy funnel of sales opportunities for the company.


Day-to-Day

  • Analyze marketing data, including campaign performance metrics, using analytics tools to measure defined KPIs for all channels surrounding brand awareness, prospect consideration, and conversion to sales.
  • Design, conduct, and effectively analyze robust tests, including A/B and SEO.
  • Develop and create engaging content for various marketing channels, including emails, social media posts, newsletters, and website updates.
  • Create and update branding and other marketing tools for the company, including a Sales Enablement Toolbox.
  • Develop and maintain the customer value story via surveys and other exploratory tactics.
  • Monitor and guide outside marketing vendors.
  • Collaborate with the sales department to maintain alignment with marketing objectives.
  • Document and maintain processes, project information, and SOPs for the department.
  • Always practice excellent internal and external customer service


Management

  • Manage all members of the Marketing team, which currently includes the Lead Generation team.
  • Establish expectations and set goals for employees based on all project benchmarks.
  • Evaluate performance based on job descriptions.
  • Complete one-on-ones with employees and monitor autonomy, competency, relatedness, and hygiene factors.
  • In collaboration with Human Resources, support team member development, facilitate conflict resolution, and minimize inventory of one risk.
  • Monitor on department KPIs, including the budget, for performance and optimization, properly defining each per marketing channel.
  • Effectively communicate analyses.
  • Alongside the Director of Sales & Marketing, determine hiring needs, coordinate onboarding, and rollout training programs for new employees.


Strategic

  • Continuously build consistent processes for the department.
  • Maintain compliance and keep up-to-date any policy changes from services used by the company.
  • Research and understand manufacturing market trends, advising the Executive Team as needed.
  • Remain knowledgeable on new marketing trends, implementing as applicable.
  • Develop and manage the marketing budget, including managing resource allocation and priority alignment alongside the Director of Sales & Marketing.
  • Complete evaluations for external partnerships and onboard effectively, reporting to the Director of Sales & Marketing.
  • Collaborate with the Director of Sales & Management to create strategic initiatives on a quarterly basis to increase brand awareness, attract and capitalize on prospects, and to improve conversions.


Required Qualifications:

  • Strong data & analytical skills
  • Familiarity with SPF, DKIM, DMARC and Other Related DNS Records
  • Experience with API Integrations
  • Experience with A/B or Multivariate Tests
  • Experience in ROI & other KPI tracking
  • Strong communication and presentation skills
  • Strong independent problem solving and time management skills
  • Experience Creating Effective Marketing Materials
  • Experience with Email Campaigns
  • Strong Digital Skills (Email, MS Office, G-Suite, etc.)

Preferred Qualifications:

  • Experience leading a team
  • Experience large data set manipulation and analysis (Python, SQL, R Studio, etc.)
  • HTML/PHP/Web Programming
  • Graphic Design (Illustrator/Photoshop)
  • 2 or 4 Year Degree in Related Field
  • Independent Problem Solver
  • MBA