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Inside Sales Representative

2 months ago

Charlotte, United States Biotage Full time

Role Overview:

The inside sales representative role is responsible for professionally representing and promoting Biotage products and services to a defined customer base. The products are consumables for Small molecule and synthetic therapeutics (SMST) revenue for customers within an assigned territory. This role may partner with account managers, sales & marketing management, and field service to create a proactive account team that develops, expands, or maximizes sales of the Biotage businesses and markets. This role will also complete extensive prospecting, lead generation, and lead follow up.


Region/Territory:

All US and Canada excluding SAM accounts


Scope of Responsibility:

Responsible for direct sales of related consumables. Responsible for providing sales and administrative support to the SMST sales manager and account managers within assigned territory, to create a proactive account management team for all accounts in the assigned territory.


Tasks and Responsibilities:

  • Achieve defined monthly, quarterly, and annual targets for revenue in a defined geography and specific product volumes.
  • Proactively contact current customers related to organic and peptide products to promote, sell and/or increase consumable revenue.
  • Fully utilizes the “SalesForce.com” account and opportunity management platform ensuring all activities (planned and executed) are captured within this system.
  • Maintains up-to-date account data related to account status, user/contact, and system/consumable purchasing history for all accounts and prospective accounts in assigned territory.
  • Timely follow up and qualification of leads and document results in SalesForce
  • Supports customers with demo’s (virtual or live), literature and sample requests as well as product quotations. Responsible for consumable demo’s, quotes and other administrative support.
  • Develop and maintain clear understanding of the operation, use and competitive advantage of product within areas of responsibility.


Role Specific Skills and Behaviors:

  • Capable of fully understanding SMST products’ features, value proposition, and value to the customer.
  • Ability to effectively demonstrate assigned products
  • Excellent communication skills covering all communication vehicles (face to face, telephone, virtually and email) and strong ability to engage customers in discussions regarding their user experience, issues, and needs.
  • Must be able to effectively organize and prioritize normal work activities and special projects to meet organizational needs
  • Must be proficient with SalesForce.com, MS Word, MS Excel, and MS PowerPoint
  • Must be able to develop and maintain strong working relationships in order to optimize performance and interactions with customers, customer service, technical service, inside sales, field sales, and sales management.
  • Ability to quickly develop expertise on instrumentation, consumables, applications, and customer space.
  • Develop a strong working knowledge on SMST consumable products (Sfär columns, microwave vials, workup products, Peptiren, Peptipec, etc).
  • Engage with Biotage peers from sales and other functions to leverage skills and knowledge, understand and exploit new and existing business, follow up on opportunities identified, and inform of opportunities (strives for a "win-win" for all).
  • Set up product demonstrations and presentations either virtually or in person.
  • Provide on time and accurate sales forecasts.
  • May perform other duties as needed or assigned by manager.


Qualifications and Training:


  • Bachelor’s degree in Chemistry, Biochemistry or related science degree preferred
  • 1+ years of experience and/or training in a field or inside sales position is preferred but not required
  • 1+ years of experience with either organic or peptide synthesis is preferred by not required.


Travel Required:


  • Limited travel required for attendance at periodic sales meetings, trade shows, occasional customer visits and/or other special events (