Marketing Specialist

3 days ago

Yonkers, United States WAZER Full time
WHY WE NEED YOU

WAZER makes waterjet cutters for every shop, enabling in-house manufacturing of precision parts in any material. WAZER recently launched WAZER Pro, a powerful and productive waterjet that marks a significant advancement in the technology. As a growing, profitable company, we are hiring a Marketing Specialist to fuel further growth by building brand awareness and telling stories about how our machines are transforming manufacturing businesses.


YOUR DAILY ROLEContent Creation
  • Execute on in-house content creation projects, including product videos, how-to tutorials, customer testimonials and training materials.
  • Draft creative briefs, storyboards and final short/long-form copy for content projects.
  • Operate WAZER waterjets to cut the parts needed for a content project.
  • For bigger video projects: prepare the set, direct the videographer during the shoot, provide feedback to the videographer on edits.
  • For smaller video projects: shoot and edit the video yourself.
  • Source and work with existing customers to produce case studies. 
  • Maintain an organized file and folder structure for all content assets.
Partnerships
  • Search, prospect, negotiate and onboard new influencers to use WAZER waterjets in their content.
  • Manage relationships with WAZER influencers. Follow up with them to keep tabs on their timeline. Compel them to do what they say they’re going to do.
  • Suggest project ideas, provide feedback on their ideas and guide their decisions on project content.
Campaigns
  • Draft and send out our weekly email newsletter.
  • Post weekly on our social media channels: linkedin, facebook, instagram, youtube and tiktok.
  • Publish new content on our website.
Resellers
  • Serve as the main point-of-contact with WAZER’s Resellers’ sales and marketing personnel.
  • Share new content with them and compel them to promote WAZER to their audiences.
  • Prepare and conduct biweekly training sessions with the Resellers.
  • Oversee the Reseller Events incentive program, which incentivizes Resellers to promote WAZER at their events and tradeshows.
  • Manage sales/fulfillment of physical marketing materials to Resellers.
  • Aggregate Resellers’ monthly sales data
  • Draft and send out monthly Reseller newsletters
  • Execute the onboarding process for new Resellers
Trade Shows
  • Project manage WAZER’s attendance at tradeshows, including travel, logistics, booth setup and promotion. 
  • Design and produce WAZER’s booth materials. 
  • Attend the shows and promote WAZER.
  • Maintain a standard process for trade shows to ensure that attending a show is done efficiently by the team.


QUALIFICATIONS
  • Strong organization and project management. You will need to be very good at staying organized and staying on-track with projects so that they get done on schedule. This will be a fast-paced role where A LOT of content output is expected to be produced. You must be able to break down a project into its component steps, understand dependencies, and then make sure things go according to plan. 
  • Strong writing skills. You can write great copy for websites, email and social media, quickly, in both short and long form. You are able to articulate what makes certain copy good or bad based on industry-standard marketing principles. 
  • Storytelling. You know how to craft a story. You understand the core elements of a story and how to achieve them. You can analyze existing work and identify these elements. 
  • Visual Skills. You are able to tell stories visually. You can storyboard a video without sound and provide feedback on a rough cut. You are good at selecting or framing a photo to communicate an idea.
  • You know the basics of digital photography, videography and video editing. You have some first-hand experience doing all three of these. You have a sense of how long these activities should take for a given project. 
  • Attention to detail. You pick up on the little things. You notice when fonts, sizes and colors are inconsistent in a piece or series of content. 
  • Self-Learner. You are good at teaching yourself new skills. For example, you can quickly teach yourself how to use the latest generative AI tools for text, image and video content creation, which are constantly changing. You can teach yourself how to design parts and cut them out on WAZER. You are resourceful and know how to find the resources you need to learn how to do something that you’ve never done before.
  • Process Oriented. You are good at following standard operating procedures, and you see the value of doing so. You are good at designing and improving processes for yourself to follow to improve efficiency in your work.
  • Hands on. You have done creative work in the physical world (not just in the digital world). This could be painting, sculpture, set design, costumes, home improvement, interior design, construction, renovation, woodworking, metalworking, or some other form of being creative in the physical world.


COMPENSATION

Compensation includes salary, bonus, equity, paid-time-off and health benefits.


LOCATION & ENVIRONMENT

WAZER is located in Yonkers, NY. This is a 100% onsite role. 

You’ll be working in an environment that is simultaneously our office, ideation studio, research lab, workshop and fulfillment center, all under one roof. This allows us to collaborate and learn each other’s area of expertise, providing better solutions to our customers.

Our facility becomes a playground in the off hours. You are encouraged to design, make, and work on whatever personal projects you may have at the time. You will see electric vehicles, race car parts, plants, and art pieces around the office. Who knows what inspiration we use for the next problem we need to solve at WAZER

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