Senior Analyst

5 days ago

New York, United States Grain Group Full time

Grain Group accelerates the growth of the world’s most ambitious brands. By aligning business insights with ROI-driven marketing – we unlock the competitive edge that allows clients to disrupt categories and reimagine industries. Our team is led by strategic thinkers and doers with diverse backgrounds in business, media, technology and finance. What does the fastest selling spirits brand have in common with a revolutionary global private education venture? Ambition. Grain works with brands that are comfortable being uncomfortable.


We are seeking Senior Digital Media Strategists across Paid Social, Paid Search, Shopper/Retail Marketing, and Programmatic.


GRAIN GROUP's Senior Digital Media Analysts play a crucial role in the development of media/advertising plans in accordance with the objectives and strategies developed on assigned account(s), execute media buys, and manage media campaigns. Strategists help to coordinate all day-to-day agency advertising efforts on behalf of the client’s product or service.


Specific Duties

  • Manage paid media planning activities associated with assigned accounts – helping to develop planning objectives and strategies that coincide with the client’s marketing direction – on channels like Google, Facebook/Instagram, Programmatic, LinkedIn, Twitter, Pinterest, TikTok, etc.
  • Work with media partners to develop, negotiate, and execute media plans, and gauge performance and KPIs to determine the extent to which client objectives and strategies are being met
  • Optimize both self-service & managed campaigns based on client objectives, and collaborate with internal teams to ensure all elements of success are utilized
  • Oversee and develop process and framework for media reporting – working with AdOps & performance teams to deliver actionable insights for clients on a timely basis
  • Intimately understand media data sources in terms of what is measured, the method, and information reported
  • Grow a strong relationship with clients and client agencies - through a demonstration of industry knowledge and of the client’s basic business issues
  • Assist in the on-going monthly actualization and clearance of client investments - in alignment with the terms and conditions of industry standard finance practices
  • Provide POVs on various media in the marketplace
  • Assist on new business efforts when required

People Responsibilities:

  • Work in a team environment that promotes collaboration and communicate effectively across all levels
  • Ensure all direct reports master the skills and organizational savvy required for advancement

On-Going Skills and Behaviors:

  • Develop a detailed awareness of client business issues, and on-going awareness of industry trends, consumer trends, promotional resources, market status, and competition
  • Maintain an up-to-date knowledge of client-relevant aspects of Digital Media, Search, Video, Mobile, etc.
  • Formal certification or experience in the following tools are required: Google Ads & Facebook Blueprint.
  • Additional paid social media experience - i.e. Pinterest, Twitter, LinkedIn experience is desired.

Requirements:

  • 1-2 years paid digital advertising experience required.
  • Experience managing paid advertising campaigns on Google Ads, Meta, LinkedIn, Twitter, Pinterest, TikTok or other.
  • Motivated (self-starter) who thrives in entrepreneurial environments and is looking to be challenged by their
  • work and clients.
  • Candidate will be working across multiple accounts and must be comfortable wearing multiple hats.
  • Great analytical and presentation skills are must. Must be able to think on your feet to deliver outcomes.
  • We don’t constrain anyone by their title - you will be interacting directly with clients.

• Also considering more experienced candidates for Supervisor level positions. 

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