Director of Marketing

2 months ago

East Rutherford, United States APC Postal Logistics Full time

Who We Are:

APC is a dynamic, growing international delivery and technology solutions provider. Established in 2001, APC has been simplifying international delivery for over 20 years, helping U.S. businesses build brands abroad, expand their consumer base, increase revenue, and their global reach. Our extensive, reliable worldwide delivery network and proprietary technology empower our brands to succeed. We are committed to expanding our footprint and continuously investing in innovative delivery and technology solutions as we aim to be the leading resource for cross-border solutions.

About the Role:

APC Postal Logistics is seeking a talented, driven, and self-motivated Senior Marketing Manager who combines strategic thinking with tactical execution to become the first dedicated marketing hire in our organization. This is a unique role for a marketing generalist who thrives on both high-level planning and hands-on implementation, with the autonomy to shape and drive APC’s marketing strategy from the ground up. As a team of one, you’ll report to the President/Co-Founder and work closely with the Senior Director of Sales to execute APC’s go-to-market plan, supporting our sales team in driving growth.

Key Responsibilities:

Brand Execution and Management

  • Act as a brand guardian, ensuring all marketing activities and materials consistently reflect APC's established brand direction, voice, and visual identity
  • Maintain and enforce brand guidelines across all customer touchpoints, both internal and external.
  • Work closely with leadership to align on brand goals and make adjustments as needed to keep all messaging on-brand.

Content Creation and Facilitation

  • Develop and execute a content plan that includes regular posts across social media channels, customer communications, and executive communications.
  • Produce high-quality, engaging content for various audiences, including prospective and current customers, and tailor messaging for each channel.
  • Support thought leadership initiatives and enhance brand visibility through original content creation and curation.

Events Planning and Execution

  • Plan and manage APC’s participation at key industry events, overseeing logistics, promotional activities, and follow-up strategies.
  • Develop and execute APC-owned events from concept to completion, ensuring alignment with brand values and maximizing brand exposure.

Sales Enablement

  • Create sales enablement materials such as presentations, case studies, one-pagers, and product sheets to support the sales team’s efforts.
  • Collaborate with the Senior Director of Sales to ensure alignment on messaging and deliver materials that enhance sales effectiveness and communicate APC’s unique value propositions.

Digital Marketing Oversight

  • Manage digital marketing efforts in partnership with an external agency, including SEO, PPC, email marketing, and social media advertising
  • Track and report on key performance indicators (KPIs) to measure campaign effectiveness and suggest data-driven improvements
  • Act as the liaison between APC and the agency to ensure alignment with brand guidelines and strategic priorities

Market Research and Continuous Improvement

  • Conduct proactive research to stay informed on industry trends, competitors, and customer needs.
  • Bring new ideas and insights to the team to improve APC’s marketing approach and capitalize on emerging opportunities

Budgeting and ROI Analysis

  • Manage the marketing budget effectively, prioritizing initiatives that deliver the highest return on investment.
  • Analyze the cost-effectiveness of various marketing activities, providing insights to guide budget allocation and campaign planning

About the Candidate:

This is a rare opportunity to build and lead APC Postal Logistics' marketing initiatives from the ground up, while upholding and enhancing a clearly defined brand identity. If you're a self-starter who thrives in a dynamic, entrepreneurial environment, enjoys blending strategic vision with tactical implementation, and is excited to make a significant impact, we’d love to hear from you

Knowledge, Skills, and Experience:

  • 5+ years of experience in marketing, preferably in a B2B setting, with 3+ years specifically in logistics, supply chain, or transportation industry.
  • Proven success in a marketing generalist role, demonstrating versatility across content creation, events management, sales enablement, and digital marketing.
  • Strong understanding of brand management, with experience in acting as a brand guardian to maintain consistency across all materials and channels.
  • Exceptional writing and storytelling skills, with the ability to create and adapt content for various audiences and platforms.
  • Experience working with digital marketing agencies and a strong understanding of digital channels, KPIs, and optimization tactics.
  • Strong project management skills, with the ability to plan, prioritize, and execute marketing initiatives independently.
  • Creative thinker with a proactive approach to identifying opportunities, solving challenges, and delivering impactful results.
  • Comfortable working as a team of one, with the ability to collaborate effectively with external partners and report directly to executive leadership.
  • eCommerce Logistics experience is preferred. Delivery B2C/D2C or within the technology space is helpful. As well as experience working with large or growing retail Brands.

Core Competencies:

Drives Vision & Purpose – Painting a compelling picture of the vision and strategy that motivates others to action

Strategic Mindset – Seeing ahead to future possibilities and translating them into breakthrough strategies

Cultivates Innovation – Creating new and better ways for the organization to be successful

Communicates Effectively – Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences

Business Insight – Applying knowledge of business goals and the market place to advance the organization’s goals

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