Marketing Coordinator

4 weeks ago

Overland Park, United States American Association of School Personnel Administrators Full time

The Marketing Coordinator is responsible for all marketing functions for the organization, including branding, graphic design, and marketing, as well as various professional development events to increase sales and member participation. This includes creating and implementing a 12-month marketing plan for the organization and creating social media content, digital and physical marketing materials, email marketing content, and various additional marketing and public relations responsibilities. Collaborate with team members to ensure organizational goals are met.  


ESSENTIAL DUTIES & TASKS


Marketing & Advertising Management

  • Schedule and manage email marketing campaigns targeting members, non-members, and business partners, including writing copy and designing layouts.
  • Manage social media platforms, including, but not limited to, Facebook, Twitter, and LinkedIn, through writing and scheduling posts, interacting with followers, and monitoring analytics data.
  • Edit, write, and execute communications that reflect the characteristics of AASPA, considering targeted market segments and revenue and expense objectives.
  • Design and update annual advertising and sponsorship materials.
  • Communicate on-site with exhibitors and sponsors to encourage advertising with the organization.
  • Utilize and support member engagement platform to generate revenue and meet association goals.
  • Manage organization’s website and update website as needed based on analytics, including copy, media, graphic design, and other content.
  • Attend in-person professional development events to capture photos for marketing, advertising, and promoting of the association.
  • Assist with hotel branding, media capture, and awards.
  • Provide an exceptional customer experience to all internal and external stakeholders.
  • Supports the state affiliates by presenting knowledge of marketing best practices and provide marketing resources.
  • Edit event and association video.


Asset Creation & Brand Management

  • Collaborate with team members to develop and design marketing materials for professional development, membership, and general organizational needs.
  • Design quarterly magazines, program books, and other publication projects.
  • Identify ways to generate interest for internal and external stakeholders to align with association goals.
  • Communicate with business partners year-round on advertising opportunities.
  • Utilized association AMS for advertising and invoicing


Public Relations

  • Create and distribute communication about organization events, leadership, recognitions & awards, and various projects to appropriate outside audiences.
  • Manage association Podcasts and Video production projects


Strategic Execution

  • Execute strategic plan initiatives as directed.
  • Generate reports sharing progress and activities related to the strategic plan and association goals.
  • Execute 12-month marketing plan for association.


QUALIFICATIONS

Required

  • Education: Bachelor’s Degree, with a focus in Marketing, Graphic Design, Communications, Journalism, or a related field.
  • Previous Experience:

1-3 years of related marketing, graphic design and communications experience.

Prior experience using Adobe InDesign, Illustrator, and Photoshop, with base knowledge of full Adobe Suite.

  • Travel: Must be able to travel up to 20% of the time.

 

Preferred

  • Previous experience with associations, Association Management System (AMS).
  • Knowledge of website platforms, survey programs, Zoom and mobile apps preferred.
  • Prior experience with HTML coding.

  

KNOWLEDGE & SKILLS

●     Knowledge:

Advanced knowledge of Microsoft Office and Google Suite programs

Basic audio and video editing skills

Proficient in the use of social media platforms and ability to manage such platforms

Strong organizational, oral and written communication skills

 

●     Basic Skills:

Constantly (More than 5.6 hours or 69% of the day): Critical Thinking, Reading Comprehension, Speaking, Writing

Frequently (Between 2.6 hours and 5.5 hours or 33% to 68% of the day): Active Learning, Active Listening, Monitoring, Complex Problem Solving

Occasionally (Up to 2.5 hours or 32% of the day): Learning Strategies

Rarely: (Less than 1 hour or 12% of the day): Mathematics

 

●     Resource Management Skills:

Constantly (More than 5.6 hours or 69% of the day): Time Management

Occasionally (Up to 2.5 hours or 32% of the day): Management of Material Resources,

 

●     Social & System Skills:

Constantly (More than 5.6 hours or 69% of the day): Service Orientation, Social Perceptiveness

Frequently (Between 2.6 hours and 5.5 hours or 33% to 68% of the day): Coordination, Judgment and Decision Making

Occasionally (Up to 2.5 hours or 32% of the day): Systems Analysis, Systems Evaluation, Instructing, Negotiation, Persuasion

 

●     Technical Skills:

Frequently (Between 2.6 hours and 5.5 hours or 33% to 68% of the day): Troubleshooting

Occasionally (Up to 2.5 hours or 32% of the day): Programming

Rarely: (Less than 1 hour or 12% of the day): Equipment Maintenance, Equipment Selection, Installation, Operation and Control, Operations Analysis, Repairing


WORKING CONDITIONS

The working conditions described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

 

●     Physical & Psychomotor Demands:

Constantly (More than 5.6 hours or 69% of the day): Finger & Hand Dexterity, Hearing, Repetitive Motion, Sitting

Frequently (Between 2.6 hours and 5.5 hours or 33% to 68% of the day): Reaching, Standing, Walking

Rarely: (Less than 1 hour or 12% of the day): Balancing, Crouching, Kneeling, Lifting, Multi-limb Coordination, Pulling, Pushing

 

●     Work Type:  

Medium work: Exerting up to 50 pounds of force occasionally, and/or up to 30 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects.

 

●     Work Environment:  

Everyday risk and discomfort level: The environment involves everyday risks or discomforts that require normal safety precautions typical of such places as offices, meeting and training rooms, libraries, residences, or commercial vehicles, e.g., use of safe work practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals. The work area is adequately lighted, heated, and ventilated.

 

EEO Disclaimer

The American Association of Personnel Administrators is an Equal Opportunity Employer and does not discriminate on the basis of race, color, national origin, sex (including sexual orientation and transgender identity), disability, age, religion, military status, ancestry or genetic information (collectively, "Protected Classes").

The information contained in this job description is for compliance with the Americans with Disabilities Act (A.D.A.) and is not an exhaustive list of the duties performed for this position. Additional duties are performed by the individual currently holding this position and additional duties may be assigned.

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