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Marketing Specialist

2 months ago

Granger, United States Wag'n Tails Mobile Conversions Full time

Marketing Specialist


Wag’n Tails, the leading manufacturer of mobile grooming vans and mobile veterinarian clinics, is searching for a versatile Marketing Specialist. The successful candidate is a doer. You can work independently and in a team. You contribute to various facets of marketing, from crafting compelling emails to designing print brochures. This is a fantastic opportunity for a generalist marketer with a keen eye for design and who is ready to apply their talents in a vibrant and growing company.


This is a fulltime in-person, on-site role in Granger, Indiana. Before applying, it's important to know that this is NOT a remote position.


Responsibilities:

Design

  • Create and deploy captivating ads, aligning with our brand voice and aesthetic.
  • Oversee the layout and design of various marketing materials, including brochures, roll-up banners, and digital assets.
  • Ensure materials are visually engaging and effectively communicate our messaging with a keen eye for detail and design sensibility.


Email Marketing

  • Develop and implement effective email marketing campaigns.
  • Collaborate to craft compelling copy, select or create impactful visuals, and manage distribution.
  • Track the metrics of success for our email campaigns to increase opens and CTR.


Social Media Management

  • Develop and execute social media strategies to enhance brand visibility and engagement.
  • Create, schedule, and publish content across various social media platforms.
  • Monitor social media channels, respond to inquiries, and engage with our community.
  • Analyze social media metrics and adjust strategies to improve performance.


Content Creation

  • Write and edit content for various marketing channels, including blogs, newsletters, website copy, and promotional materials.
  • Ensure all content is consistent with our brand voice and messaging.


Tradeshow Coordination

  • Assist in planning and executing marketing events, trade shows, and other promotional activities.
  • Occasionally represent Wag’n Tails at trade shows, building relationships with potential customers and partners.


Miscellaneous Marketing Tasks

  • Assist in various marketing functions, such as photo editing, design, or content creation, as needed.


Cross-functional Collaboration

  • Collaborate with marketing teammates, customer service, sales, and production to ensure all marketing efforts align with our broader strategies, brand voice, and company goals.
  • Work effectively within a vibrant, fast-paced environment as a team player.


Qualifications:

  • At least three years of experience in a marketing role, with exposure to various functions and/or a bachelor’s degree in marketing, communications, journalism, or a related field.
  • Strong copywriting and design skills, coupled with knowledge of AP style.
  • Proficient in Adobe Creative Cloud software (such as Premiere Pro, Illustrator, and Photoshop).
  • Proficient when using marketing platforms such as Google (Analytics, AdWords, Search Console), Canva, SEMRush, and others.
  • Experience using WordPress and Constant Contact is preferred.
  • A resourceful self-starter who thrives in a fast-paced environment.


In this role, the Marketing Specialist will be an integral part of our marketing efforts, with the opportunity to make a substantial impact on our brand. If you are a jack of all trades when it comes to marketing and are eager to join a vibrant and innovative company, we'd love to meet you.