Senior Product Manager

4 weeks ago

Florham Park, United States Phathom Pharmaceuticals Full time

Phathom Pharmaceuticals is a biopharmaceutical company focused on the development and commercialization of novel treatments for gastrointestinal (GI) diseases. We have licensed the exclusive rights in the United States, Europe, and Canada to vonoprazan, a first-in-class potassium-competitive acid blocker (PCAB). Phathom currently markets VOQUEZNA® (vonoprazan) tablets for the treatment of Erosive GERD and associated heartburn in adults, as well as VOQUEZNA® TRIPLE PAK® (vonoprazan tablets, amoxicillin capsules, clarithromycin tablets) and VOQUEZNA® DUAL PAK® (vonoprazan tablets, amoxicillin capsules) for the treatment of H. pylori infection in adults. In addition, the company is actively investigating the use of vonoprazan as a treatment for Non-Erosive GERD, with a New Drug Application currently under review by the FDA and a separate Phase 3 trial planned to initiate in 2024.

We believe we can change the status quo of treatment for acid-related disorders and have assembled a team of seasoned GI and pharmaceutical industry experts with deep expertise in developing blockbuster therapeutics, including anti-secretory agents. Our team of highly driven professionals are passionate in our mission to address unmet needs for patients and improve their quality of life. Phathom is looking for self-motivated, creative problem solvers who are excited by the idea of working in a fast-paced environment and contributing to our growth.


The Senior Product Manager, Consumer/Patient Marketing will be a key member of the brand marketing team driving the development and execution of consumer/patient strategies. This position will help drive the growth of a new branded product.


Accountabilities:

  • Support development of strategies and tactical plans to support unmet patient needs and drive brand uptake.
  • Drive development and execution of consumer marketing tactics to generate market differentiation and patient demand.
  • Partner with multiple agencies to produce deliverables on strategy, within timelines, on budget, and measures outcomes across multiple channels.
  • Collaborate with market research and analytics teams to develop research stimuli and manage project plans.
  • Ensure research insights are implemented within tactical execution.
  • Coordinate key performance indicators / metrics to enable performance reporting.
  • Execute rep-delivered educational materials to support initiation of new patient starts.
  • Manager development of multiple marketing assets through the LMR process.
  • Day to Day contact for key tactical projects including creative brief approvals, launch timeline management, and financial management.
  • Coordinate and collaborate with cross-functional teams.
  • Coordinate budget tracking to enable accurate financial reporting


Education & Experience:

  • Bachelor’s Degree in marketing, communications, or related field required
  • A minimum of 5+ years in product marketing or advertising focused preferably on consumers or patients in the biotech / pharmaceutical industry.
  • Demonstrated understanding of consumer/patient marketing best practices, promotional strategy, and commercial policies and practices required.
  • Proven track record of delivering successful execution across multiple promotional channels including digital media, SEM/SEO, patient support materials, point-of-care, social media, and others.
  • Experience with earned media and social influencer campaigns strongly preferred.
  • Previous experience in marketing, market research and/or advertising/communications agency experience recommended.
  • Strong understanding of project management and budget tracking
  • Demonstrated ability to work in a fast-paced environment, managing multiple projects, and working with minimal shared services.
  • High learning agility and ability to lead projects strategically and purposefully through ambiguity and change.

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