Senior Manager of Marketing

3 days ago

Atlanta, United States Hire Profile, Inc. Full time

SENIOR MANAGER, MARKETING & PROMOTIONS

FULL-TIME HYBRID


POSITION OVERVIEW:

Our client, a prominent brand in the full-service dine-in and fast fine industry, is seeking a talented and innovative Senior Manager, Marketing & Promotions to join their marketing team. This position is critical in shaping strategic marketing plans, developing go-to-market strategies, and driving sales growth through new product launches and promotional initiatives. The Senior Manager will oversee the marketing calendar from concept through execution, ensuring alignment with cross-functional teams and seamless implementation at the unit level.


JOB DUTIES:

mark

  • Collaborate with the EVP of Marketing to develop and refine short- and long-term menu strategies, ensuring alignment with key stakeholders on initiatives such as tests, product deletions, and national launches.
  • Oversee the development and management of the Brand Marketing Calendar, coordinating national, regional, and local promotions.
  • Lead strategic menu development by making product recommendations, planning strategies, and ensuring key stakeholder alignment on menu management initiatives such as tests, deletions, and national product launches.
  • Analyze market trends, customer insights, and competitive landscapes to drive marketing strategies and decision-making.
  • Partner with the Culinary and Analytics teams to create and optimize the innovation pipeline, assessing product performance and making data-driven recommendations.
  • Oversee cross-functional collaborations, ensuring smooth commercialization of initiatives involving Operations, Supply Chain, Training, and Insights teams.
  • Evaluate the ongoing performance of the menu across channels (including in-restaurant and digital platforms) to identify opportunities for optimization.
  • Supervise and develop the marketing team, guiding to ensure overall team success.


REQUIREMENTS:


  • Bachelor's degree in Marketing, Communications, Advertising, or a related field.
  • Minimum of 4 years of experience in brand marketing, with a strong preference for candidates with restaurant industry experience.
  • Strategic thinking, analytical abilities, and creative problem-solving skills.
  • Data-driven decision-making and a growth-oriented mindset.
  • Strong understanding of commercialization processes and campaign execution.
  • Excellent written and verbal communication skills, including proficiency in PowerPoint.
  • Effective cross-functional collaboration skills with a focus on achieving business objectives.
  • Project management expertise with the ability to meet tight deadlines.
  • Relevant experience in CPG marketing or the restaurant industry, particularly in fast-casual or QSR, or experience working closely with restaurant advertising agencies
  • Genuine enthusiasm for food and exceptional customer experiences.
  • Demonstrated leadership experience, including supervising and developing team members.
  • Proven ability to work as a team player with cross-functional experience in either a corporate or agency environment.
  • Ability to travel up to 15% annually, including store openings and marketing events.


This Search is Managed by Kat Rutherford

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