Vice President of Social Media

We are hiring a VP of Social Media for a large, global PR and communications firm in Greater Philadelphia You will be responsible for developing and executing comprehensive social media initiatives that align with client's goals and objectives. You will lead a team, drive engagement and growth across various platforms, and leverage data-driven insights to optimize performance and drive business results.

*You must have B2B Agency experience*

Responsibilities:

• Develop and implement a strategic social media plan aligned with overall client objectives
• Continuously evaluate and adjust strategies to capitalize on emerging trends and opportunities in the social media landscape.
• Manage all vendor relationships (digital and tech vendors)
• Develop social media marketing strategy and campaigns for a diverse pool of clients, while also stepping in with tactical execution
• Provide guidance, mentorship, and support to drive performance and foster professional growth
• Oversee the development and execution of high-quality, engaging content across social media platforms. Ensure content is consistent with brand voice, messaging, and objectives
• Utilize data analytics and social media monitoring tools to track key performance metrics, analyze trends, and generate actionable insights. Use findings to optimize strategies and enhance overall performance
• Develop and manage the social media budget effectively, allocating resources to maximize ROI and achieve strategic objectives
• Monitor social media channels for potential risks or crises, and develop and implement strategies to mitigate negative impacts on brand reputation
• Keep abreast of industry best practices, innovations, and emerging trends in social media marketing, and leverage this knowledge to drive innovation and stay ahead of the competition

Qualifications:

• 5+ years of B2B Agency Experience
• 8+ years of experience in social media management, with a proven track record of driving engagement, growth, and ROI
• Expert with LinkedIn, Facebook, and X; TikTok experience is a plus
• Expertise with paid social media and organic social media
• Ability to be directly client-facing, working with a wide industry variety of clientele
• Strong leadership and team management skills, with experience leading and developing high-performing teams
• Exceptional communication skills, both written and verbal, with the ability to effectively engage and influence stakeholders at all levels - must have excellent presentation skills
• Experience in crisis management and handling sensitive issues on social media
• Bachelor's degree in Marketing, Communications, Business Administration, or a related field (Master's degree preferred).