Lead Marketing Analytics Engineer

2 weeks ago


Sandy Springs, United States Insight Global Full time

Responsibilities

  • Utilize technical expertise to implement Adobe Analytics via Adobe Launch and Google Analytics via Google Tag Manager, ensuring accurate tracking and data collection for client websites and digital properties. Ability to create client-centric strategies and serve as an advisor to our clients
  • Demonstrate proficiency in SQL, particularly in cloud database technologies.
  • Analytics integrations with CDP and CRM platforms
  • Collaborate with clients to develop comprehensive digital analytics measurement strategies tailored to their specific business objectives and KPIs

Minimum Requirement

  • Bachelor’s degree in Computer Science, Information Technology, Business Analytics, or a related field. Master’s degree preferred
  • Extensive 8 years experience in digital analytics, with a focus on technical implementation and strategy formulation
  • Proven track record of implementing Adobe Analytics and GA4.
  • Integration experience with CDP and CRM platforms.
  • Ability to effectively lead and manage a team of digital analysts



Compensation:

$130,000 to $165,000 per Base Annual Salary


Exact compensation may vary based on several factors, including skills, experience, and education.


Benefit packages for this role include:

  • Health Insurance Benefits
  • Dental Insurance
  • Vision Benefits
  • 401k Match and Retirement Plan.


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