Marketing Associate

3 weeks ago


Boston, United States Caldwell Full time

Caldwell is seeking a dynamic and motivated individual to join our team as a Marketing Associate. In this role, you will be responsible for a variety of tasks related to marketing and client outreach.


Marketing & Client Relations Strategy:

• Develop and maintain relationships with clients, partners, and stakeholders.

• Assist in developing business proposals, presentations, and marketing plans/strategies.

• Actively monitor marketplace developments affecting existing and prospective clients.

• Maintain a pipeline of opportunities.

• Attend practice group and client team meetings.

• Help Partners develop and execute individual practice development plans.


Marketing Campaign Management:

• Collaborate with cross-functional teams to execute marketing initiatives and campaigns.

• Manage CRM platform (e.g., HubSpot) for lead generation and email marketing.

• Analyze data and metrics to optimize marketing strategies and campaigns.


Content Creation & Communication:

• Create and update marketing materials such as pitch decks, heat maps, and promotional

materials.

• Occasionally generate engaging content for various marketing channels including blogs,

social media, and newsletters.

• Handle client outreach forms on the company website and respond to inquiries.

• Coordinate with attorneys to follow up on leads and client communications.


Event Planning and Representation:

• Assist in planning and organizing events and conferences.

• Coordinate logistics, invitations, and promotional materials for events.

• Represent the company at industry events and networking opportunities.


Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field.

• Prior experience in business development, marketing, preferably within the legal industry or a

professional services environment is required.

• Strong communication, interpersonal, and presentation skills.

• Proficiency in data analysis and marketing tools.

• Excellent organizational and project management skills.

• Ability to work independently and collaboratively in a fast-paced environment.


This position offers an exciting opportunity to contribute to the growth and success of Caldwell through strategic business development and innovative marketing initiatives.


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