Growth Marketing Coordinator

5 days ago

Andover, United States ALKU Full time

We are seeking a dynamic and detail-oriented individual to join our marketing team as a Growth Marketing Coordinator. This role is ideal for someone passionate about data-driven marketing strategies and eager to contribute to the growth and success of our organization. The Growth Marketing Coordinator will work closely with cross-functional teams to execute and optimize marketing campaigns, drive user acquisition, and enhance audience engagement across various channels and areas of the business.

Duties/Responsibilities:

  • Develop and execute lead generation strategies to support different areas of the business.
  • Assist in development and execution of multi-channel marketing campaigns to drive user acquisition, retention, and growth.
  • Utilize a combination of inbound and outbound marketing techniques to attract and engage ALKU audiences.
  • Collaborate with marketing team and cross-functional teams to create compelling audience personas and messaging to support channel campaigns targeting multiple audiences.
  • Implement and manage marketing workflows to nurture audiences and drive engagement throughout customer lifecycles both internal and external.
  • Manage and optimize paid media channels on platforms such as Google Ads, LinkedIn, Meta Business Suite, and HubSpot. ** possible remove LinkedIn/Meta depending on the new social role experience
  • Monitor and analyze campaign performance data and key metrics to evaluate effectiveness and areas for optimizations.
  • Support the optimization of landing pages, conversion funnels, and user experiences to improve conversion rates and user experience.
  • Monitor industry and audience trends, and best practices in growth marketing to stay ahead of the curve.
  • Provide regular updates and reports on marketing campaign performance, key metrics, and actionable insights to stakeholders.
  • Maintain up to date knowledge of our target audiences, services, and competitive landscape to effectively position ALKU in the market.
  • Other ad-hoc requests as needed.

Qualifications:

  • 3-5 years of experience in growth marketing, lead generation, digital marketing or a related role.
  • BS/BA Marketing, Business Administration, or related field
  • Strong analytical skills with the ability to interpret data and draw actionable insights.
  • Proficiency in marketing automation platforms, CRM systems, and digital tools such as HubSpot, Google Analytics, Google Ads, Google Search Console, and LinkedIn campaign manager.
  • Knowledge of SEO, SEM, paid media marketing preferred.
  • Proficient with Microsoft Office Suite or related software.

Required Skills/Abilities:

  • Positive, motivated, detail-oriented personality
  • Strong analytical and problem-solving skills
  • Excellent verbal and written communication skills.
  • Excellent interpersonal and customer service skills.
  • Excellent organizational skills and attention to detail.
  • Excellent time management skills with a proven ability to meet deadlines.
  • Ability to prioritize tasks manage multiple projects at a time
  • Ability to function well in a high-paced and at times stressful environment.

ALKrew Benefits:

  • Weekly pay (salary + commission)
  • PTO package (plus birthday day and volunteer time off)
  • Student loan reimbursement
  • Health benefits
  • Competitive 401K match
  • Employee resource groups
  • Childcare reimbursement

National Awards:

  • CollegeGrad.com Best Place to Work for Entry Level Employees
  • Fortune Best Place to Work for Millennials
  • Staffing Industry Analysts (SIA) Best Staffing Firms to Work For
  • Great Place to Work 100 Best Small or Medium Workplaces
  • Boston Healthiest Employers

** Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time **

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