Manager, Communications

4 weeks ago

Washington, United States International Franchise Association Full time

Job Overview:


The International Franchise Association (IFA) seeks a communications professional to support the organization’s work to promote the franchise business model and the association’s initiatives with external stakeholders including the media, lawmakers, IFA members, the broader franchise community, and the American public. This role will support IFA’s effort to tell the story of America’s franchise owners, the opportunities they create, the way the business model drives community and economic growth, and our public policy goals to foster the growth of the franchise model. Through the media, digital platforms, and IFA’s owned channels, this role will be responsible for sourcing content, writing and editing, and distribution of communications materials.


Key Responsibilities:


  • Draft IFA member stories to showcase the power of the franchise business model and the good it creates around the country
  • Execute member emails and external communications pertaining to IFA’s advocacy efforts, research, and other programmatic efforts
  • Manage owned content on the IFA website franchise.org and the Open for Opportunity campaign
  • Support social media, video creation and storytelling, and digital advertising efforts for IFA’s government relations campaigns and franchise education
  • Support executive communications efforts, including talking points, speeches and visuals, follow-up articles and member communication, and social media posts
  • Draft media materials such as press releases, statements, media advisories, op-eds/columns/LTEs, and fact sheets
  • Additional communications efforts as assigned


Qualifications:


  • A minimum of 3-5 years’ experience in communications, public relations, public affairs, or journalism
  • Excellent written communication skills including draft of press releases, articles, blog posts, talking points, member emails, social media posts, scripts, speeches, and more
  • Experience with digital communication platforms and website management
  • Deep understanding of public policy and/or government relations
  • Knowledge of digital advertising and/or social media management
  • Video creation and graphic design skills
  • On-the-record experience with media
  • Experience with PR software including Cision, Meltwater, etc.


This position will report to the Vice President of Communications. Salary commensurate with experience and qualifications.


The International Franchise Association is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, genetic information, veteran status, marital status, sexual orientation, gender identity, disability status, or any other category prohibited by local, state or federal law. This policy applies to all aspects of employment, including recruitment, promotion, compensation, benefits, and termination. IFA is committed to achieving an inclusive, diverse workforce that values every individual. We firmly believe that hiring individuals with varying perspectives and backgrounds contributes to our success as an organization, and we strive to create an environment that fosters inclusiveness.

About the International Franchise Association:

Celebrating over 60 years of excellence, education, and advocacy, the International Franchise Association (IFA) is the world’s oldest and largest organization representing franchising worldwide. IFA works through its government relations and public policy, media relations, and educational programs to protect, enhance and promote franchising and the approximately 790,492 franchise establishments that support nearly 8.4 million direct jobs, $825.4 billion of economic output for the U.S. economy, and almost 3 percent of the Gross Domestic Product (GDP). IFA members include franchise companies in over 300 different business format categories, individual franchisees, and companies that support the industry in marketing, law, technology, and business development.

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