Visual Content Specialist

GENERAL DESCRIPTION: The Visual Content Specialist serves as Feeding America West Michigan's photographer, videographer, and creative resource with responsibilities that include capturing impactful photography and video footage, managing social media content, and providing creative support for the food bank as a key member of a highly collaborative communications team.

On social media, the specialist will engage with the food bank's well-established audience on Facebook, Instagram, LinkedIn, and TikTok by managing a comprehensive social media calendar to ensure consistent and strategic content delivery and audience growth. Success will be measured using key performance indicators (KPIs) to track the effectiveness of these efforts.

This person will work under the direction of the Communications and Marketing Manager in close collaboration with the Content Specialist. The specialist is comfortable working independently and closely with a team to deliver comprehensive campaigns.

REPORTS TO: Communication and Marketing Manager

ESSENTIAL JOB FUNCTIONS:

Photography and Videography

•  Serve as the organization's go-to photographer and videographer.
•  Plan and produce videos that tell the story of hunger in our 40-county service area.
•  Edit and select photographs for the website, newsletters, and donor appeals. Provide images and footage to outside vendors, partner agencies, and news media as needed.
• Maintain the visual assets in our digital asset management system.

 Social media content

• Manage the annual social media calendar with content that aligns with organizational goals and raises community knowledge about food insecurity and resources.
• Gather content for posts from our warehouses, agency partners, volunteer recognition, and events.
• Keep up with posts needed to meet grant requirements.
• Engage with our social media community by monitoring messages and comments, responding accordingly, and actively communicating to spur growth.
•  Provide weekly updates to the team and create monthly reports on progress on KPIs, taking ownership of strategy analysis.
• Stay current on trends, best practices, techniques, strategies, and platforms.
• Make use of the content provided by the Feeding America national office.
• Establish relationships with nonprofit industry experts and organizations to get in front of new audiences on social media.

Other duties

• Collaborate with the content specialist and events coordinator to meet in-house needs for collateral. (Canva, InDesign)
• Ensure that all visual content and graphics are uploaded and tagged in the digital asset management system.
• Collaborate with the content specialist to ensure all visual assets meet organizational privacy policy and use requirements.
• Other communications duties that may arise.

This list is not all-inclusive and other duties may be assigned.

PROFESSIONAL REQUIREMENTS:

Photography experience

Videography experience

Photo and video editing (Adobe Lightroom, Photoshop, Premiere Pro)

Strong organizational skills and an ability to manage multiple deadlines and prioritize the workload

Instinct for effective brand storytelling strategies

Ability to work in a team atmosphere and manage a flexible schedule

Strong writing abilities

Strong interpersonal skills

Desire to represent the food bank 

Personal commitment to our mission

Willing to travel periodically in our 40-county service area to gather content for social media, alone or with another team member. (Upper Peninsula and Northern Lower Peninsula travel 1-2 times yearly. Travel within 100 miles of FAWM headquarters 3-4 times yearly)

Experience with Canva or InDesign (preferred)

Experience in the nonprofit sector (preferred)

EDUCATIONAL REQUIREMENTS: Bachelor's degree in communication, photography, videography, journalism, marketing or related field.