Digital Marketing Manager

Digital Marketing Manager – Beauty & WellnessShape the Future of Waterless Beauty with OlivedaAt Oliveda, we’re redefining beauty through the power of waterless formulations and the unmatched potency of our olive tree–based skincare. As pioneers in clean, conscious, and high-performance beauty, our mission is to set a new standard for what skincare can be — deeply effective, sustainable, and transformative.We are seeking a Digital Marketing Manager to lead and scale our digital growth strategy as we continue expanding the global future of waterless beauty. If you’re data-driven, creative, strategic, and passionate about beauty, wellness, and purpose-led brands, this role offers the opportunity to make a profound impact.What Makes Oliveda Unique?We are not just “waterless beauty.”We are tree-to-beauty, powered by 3,000-year-old olive tree skincare science.Our formulations replace 70% industrial water with phytonutrient-rich antioxidants, offering clinically proven results, long-term skin transformation, and a radically more sustainable approach to beauty.Your role?Amplify our digital presence, accelerate our growth, and build meaningful connections with consumers worldwide — all while optimizing performance and ROAS (Return on Ad Spend).What You’ll DoLead Digital Growth StrategyDevelop and execute the digital marketing roadmap, ensuring all initiatives drive brand visibility, engagement, and conversion across global markets.Manage Performance Marketing & ROASOversee paid media campaigns across Meta, Google, TikTok, YouTube, and emerging platforms — with a strong focus on ROAS, acquisition efficiency, and profitable growth. Continuously optimize campaigns to maximize return on investment.Optimize E-Commerce PerformanceCollaborate with the e-commerce and creative teams to improve website performance, product pages, SEO, CRO, and customer journeys — all contributing to stronger conversions and higher ROAS.Drive Email, SMS & CRM StrategyLead lifecycle marketing by building segmentation, automated flows, and retention strategies that deepen customer loyalty while supporting paid media performance and ROAS targets.Analyze & Report Marketing PerformanceLeverage analytics tools to monitor KPIs — including ROAS, CAC, LTV, CTR, CVR — providing actionable insights that inform strategy, budget allocation, and campaign optimization.Collaborate Cross-FunctionallyWork in partnership with creative, social media, influencer marketing, and product teams to build cohesive, integrated digital campaigns that align with brand storytelling and performance goals.Stay Ahead of Digital TrendsTrack shifts in digital behavior, platform updates, and beauty/wellness marketing trends to keep Oliveda innovative, relevant, and data-driven.Support Launches & ActivationsDevelop and execute digital strategies for new product launches, brand milestones, and major campaigns — ensuring maximum reach, engagement, and strong ROAS.What We’re Looking For5+ years of experience in digital marketing, performance marketing, or growth marketing (beauty/wellness strongly preferred)Strong understanding of ROAS-focused paid media, analytics, SEO/SEM, email marketing, and funnel optimizationAbility to analyze data, translate insights into strategy, and execute with precisionCreativity paired with a deep understanding of digital storytelling and brand voiceExperience working with e-commerce platforms (Shopify preferred)Highly organized, proactive, and comfortable in a fast-paced, high-growth environmentPassion for sustainability, wellness, and mission-driven brandsWhy Join Oliveda?Be part of a global movement reshaping the future of skincareWork directly with leadership in a high-impact roleJoin a fast-growing beauty brand rooted in sustainability, purpose, and innovationOpportunity to shape the digital engine that drives our next phase of growthJob DetailsJob Type: Full-Time, on-site (Culver City, CA)Compensation: $125,000 – $186,000 per year (commensurate with experience)Benefits: Medical, Dental, Vision, Life & Health Insurance, plus 401(k)