Paid Media Manager
2 months ago
POSITION SUMMARY
10X Health is seeking a strategic and data-driven Paid Media Manager to lead and manage all paid media initiatives. In this role, you will be responsible for the entire lifecycle of paid media campaigns, from creative ideation and audience targeting to performance optimization and reporting. This position requires a highly analytical and results-oriented individual capable of driving growth and achieving revenue targets through paid channels like Google Ads, Facebook Ads, Instagram, and more. You will play a key role in scaling our paid media efforts to meet ambitious performance goals and optimize return on ad spend (ROAS) across all campaigns.
The ideal candidate will be experienced in managing large advertising budgets, proficient in campaign performance analysis, and skilled in platform optimization, with a proven track record of delivering significant revenue growth.
ABOUT 10X HEALTH SYSTEM
10X Health System is a pioneering company at the forefront of the health and wellness industry, dedicated to revolutionizing the way individuals approach their personal health and well-being. With a philosophy rooted in the principle that optimal health is the foundation for a life lived to the fullest, 10X Health provides cutting-edge solutions and personalized health plans designed to empower individuals to achieve and maintain peak physical and mental performance.
The company's comprehensive approach to health combines the latest advances in medical science, nutrition, fitness, and technology to offer a suite of services that include state-of-the-art diagnostic testing, individualized treatment protocols, and ongoing support from a team of world-class health professionals. 10X Health's commitment to innovation and results has established it as a leader in the health optimization space, catering to those who strive to push the boundaries of what is possible in their health journey.
OBJECTIVES
- Oversee the entire paid media campaign process, from concept development, creative ideation, and audience targeting, to execution, launch, and proactive optimization.
- Monitor campaign spending and performance metrics to ensure campaigns meet or exceed key metrics such as ROAS, CPA, and conversion rates.
- Design and execute A/B tests in collaboration with internal teams, refining ad copy, creative elements, and targeting to attract the right customers and maximize revenue.
- Build and implement accurate measurement frameworks for campaign attribution and develop comprehensive reports on performance, challenges, and successes for stakeholders.
- Quickly make data-informed decisions to optimize and scale campaigns, adapting strategies to align with evolving business goals and market conditions.
COMPETENCIES
- Proficiency in analyzing campaign data and performance metrics (e.g., ROAS, CPA, CTR) and optimizing strategies to improve efficiency and ROI.
- In-depth knowledge of paid media platforms, including Google Ads, Facebook Ads, Instagram, LinkedIn, TikTok, and proficiency in managing targeting, bidding strategies, and A/B testing.
- Expertise in developing and executing paid media strategies, including audience segmentation, funnel management, and creative testing to ensure alignment with broader marketing objectives.
- Ability to manage and allocate advertising budgets effectively, ensuring cost-efficiency while achieving performance targets.
- Familiarity with marketing automation tools, pixel and conversion tracking, and reporting software (e.g., Google Analytics, SEMrush, HubSpot). Strong understanding of technical setups and tracking.
EDUCATION AND EXPERIENCE
- Bachelor’s degree in Marketing, Business, or a related field.
- 3-5 years of hands-on experience in paid media campaign execution, with a proven record of driving revenue growth through paid digital channels.
- Proficiency in major paid media platforms (Google Ads, Facebook Ads, Instagram, LinkedIn, TikTok).
- Experience managing large-scale advertising budgets and optimizing campaigns for ROAS, conversion rates, and revenue growth.
- Strong familiarity with analytics tools like Google Analytics and reporting platforms.
PHYSICAL REQUIREMENTS
- Position may require weekends and/or after-hours/weekend 'on-call' tele-services
COMMITMENT TO DIVERSITY
As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, 10X Health System recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.
If this position caught your eye, send us your resume For best consideration, include the job title and source where you found this position in the subject line of your email to careers@10xhealthsystem.com. Already a 10X Health candidate? Please connect directly with your recruiter to discuss this opportunity.
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