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Marketing Content Strategist

4 months ago

New York, United States TeamPeople Full time

Primary Function

The Investing & Financial Markets Content Strategist will work with a team of internal Content Creators and external agencies to develop unique content for publication across digital platforms and with media partners. Candidate should have strong knowledge of current content trends, audience behaviors and competitive landscape, as well as proven experience developing and executing content strategy that is aligned with audience needs and business objectives. Must have experience directly engaging with business executives and subject matter experts to produce content that demonstrates thought leadership and promotes our brand.


Leveraging the latest thinking from the Chief Investment Office as well as the Global Research, the position serves as the primary writer and editor of smart, straightforward articles and videos on current news and insights on the markets, economy and investment trends. Will also be responsible for keeping existing articles and videos up-to-date and in compliance with financial services marketing guidelines. Prior experience transforming complex information into understandable consumerized content is an essential skill.


This is a hybrid position, working 3 days per week in the office (47th Street & Sixth Ave)



Duties & Responsibilities

  • Collaborate with editors, writers, producers, project managers and internal “talent” to produce written and video content
  • Understand and apply latest developments in terms of search engine optimization, content trends and consumer behavior
  • Utilize metrics to inform content strategy and assess content performance
  • Update older content to meet new content standards
  • Deliver consistent content across all channels, from websites to social media channels and videos
  • Assign and manage project deadlines and content launch dates for self and other internal and external stakeholders


Skills & Qualifications

  • Technical Knowledge - Strong knowledge of investments and factors influencing financial markets and the economy, with the ability to translate the complex into consumer-focused investment content
  • Video production – creating scripts and run-of-show, identifying and coordinating with talent, developing and executing production timelines, video editing, including disclosures and ADA transcript
  • Channel Management – understanding of internal and external digital channels, as well as opportunities to amplify content through various paid and organic channels
  • Presentation and communication skills - ability to outline narratives and strategies in PowerPoint and present to stakeholders
  • Organizational Skills – must be able to manage multiple projects simultaneously, think creatively and strategically while delivering engaging, quality content on-time
  • Interpersonal Skills – Utilize strong communication, collaboration, and team building skills to navigate ambiguity and develop positive relationships with all stakeholders


Education & Experience

  • 5 years’ experience in Content Marketing such as Content Strategy, Editorial/Storytelling/Writing/Editing and Video Production
  • 3 years in Financial Services marketing


Diversity Inclusion & Customer Service Statement

TeamPeople is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way.


We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.