Digital Marketing Manager

3 weeks ago

Dover, United States Robert Half Full time

Industry: Defense, Firearms Company (in a year they grew from 50 to 80 employees)

Candidate would need to be comfortable working in firearms

Position: Digital Marketing Manager

Team structure: The Digital Marketing Manager will have 5 people reporting to them (about 10+ in creative/marketing group total)

Environment/Culture: An eccentric/revolutionary boutique firearms company, the owner is a big part of the brand, does a lot of exotic hunting etc.

Location: Dover, NH (5 days onsite)

Reason for opening: expansion

Must Haves:

  • Analytics and Reporting
  • Strategy Development
  • Content Creation
  • Social Media
  • SEO/SEM
  • Email Marketing
  • Management (will be managing a team of 5)

Salary: starting at 80-105 with flexibility depending on experience

Growth potential: company growing rapidly


Key Responsibilities: Strategy Development:

  • Forge and execute holistic digital marketing strategies to meet organizational objectives encompassing sales, brand exposure, and lead generation.
  • Conduct thorough market research and analysis, scrutinizing competitor offerings and demographic data to inform strategic marketing decisions.
  • Establish precise goals, KPIs, and timelines for digital marketing initiatives, ensuring alignment with overarching business goals.

Content Creation:

  • Supervise the production of captivating digital content, spanning blog posts, social media updates, email newsletters, and multimedia materials.
  • Collaborate closely with graphic designers, copywriters, and other team members to craft top-tier marketing collateral.
  • Ensure all content aligns with brand identity, maintaining consistency in style, quality, and tone.

SEO & SEM Management:

  • Optimize website content and architecture for enhanced search engine visibility, ensuring seamless digital presence.
  • Oversee PPC campaigns across diverse platforms including Google Ads and various social media channels.
  • Monitor and analyze campaign performance, making necessary adjustments to optimize outcomes.

Social Media Management:

  • Devise and execute social media strategies across multiple platforms, including Facebook, Instagram, LinkedIn, and more.
  • Monitor social media channels, engaging with followers, addressing comments, and resolving concerns.
  • Analyze social media metrics to gauge engagement, reach, and growth, implementing corrective measures as needed.

Analytics & Reporting:

  • Track and analyze digital marketing metrics encompassing website traffic, social media engagement, and email open rates.
  • Prepare regular reports for senior management, spotlighting campaign performance, insights, and recommendations.
  • Utilize analytics to identify enhancement opportunities, driving data-informed decision-making.

Email Marketing:

  • Design and oversee email marketing campaigns, incorporating segmentation, personalization, and automation.
  • Monitor email campaign performance metrics including open rates, click-through rates, and conversion rates, adjusting strategies as required.
  • Ensure compliance with relevant regulations such as GDPR and CAN-SPAM.

Collaboration & Communication:

  • Foster close collaboration with cross-functional departments including sales, product development, and customer service, ensuring alignment of digital marketing efforts.
  • Communicate digital marketing strategies, objectives, and performance updates to senior management and stakeholders.

Stay Current:

  • Remain abreast of digital marketing trends, tools, and best practices.
  • Attend industry conferences, webinars, and workshops to stay informed of emerging developments.

Required Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or related field or equivalent practical experience.
  • Minimum of 3-5 years of hands-on experience in digital marketing or a related field.
  • Proficient understanding of SEO, SEM, and content marketing strategies.
  • Exceptional analytical, communication, and project management skills.
  • Ability to collaborate effectively and manage multiple projects concurrently.
  • Familiarity with email marketing platforms and practices.
  • Experience with CMS platforms such as WordPress or similar.

Preferred Qualifications:

  • Advanced degree or certifications in digital marketing.
  • Prior experience in team or project management.
  • Knowledge of web design and development principles.
  • Advanced copywriting abilities.
  • Proficiency in digital marketing tools and platforms including Google Analytics, Google Ads, X, and social media management platforms.

Initial Task List:

  • Take ownership of and maintain the social media strategy and plan.
  • Oversee and maintain the email and SMS strategy and plan.
  • Lead the implementation of new website initiatives.
  • Implement digital analytics software.

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