Web Content Manager

2 weeks ago

Washington, United States Robert Half Full time

Robert Half's client is looking for a web content manager. The Senior Web Content Manager will oversee website content management and design in alignment with the organization’s communications priorities and goals. This role focuses on providing timely, consistent, and creative updates and enhancements to client websites, ensuring they are visually compelling, elevate the association’s brand, and drive engagement. The Senior Manager will optimize digital journeys with a results-oriented and mobile-friendly approach while managing multiple web projects.


Primary Responsibilities:


  • Manage and execute the day-to-day front-end operation and ongoing optimization of multiple websites, addressing any real-time issues.
  • Design copy layouts, landing pages, interactive visuals, and other digital assets within branding guidelines and style guides.
  • Improve website performance by maintaining web standards and UX best practices.
  • Continuously improve Content Management System (CMS) and train staff on CMS as needed.
  • Collaborate on short-term and long-term visions and strategies for website enhancements.
  • Maintain site sections and folders of all websites to ensure an orderly system.
  • Manage content and postings on the website in close coordination with department cross-divisional colleagues.
  • Create digital assets to support communications priorities and build out event and program pages of the website(s) in concert with marketing plans.
  • Monitor web content for currency, consistency, accuracy, and alignment with division and organization-wide priorities.
  • Provide consultative support for new digital technology implementations and integration.
  • Stay up-to-date with the latest digital marketing trends and tools.
  • Provide ongoing Google Analytics reporting for the clients' websites to guide digital strategy optimization and articulate the rationale for strategy to the staff.
  • Make budget recommendations related to website and digital communications.
  • Develop SOPs and web content calendars.
  • Perform other duties as assigned.



Requirements Of the Position


  • Minimum of 7 years of experience in digital project management, website management, digital marketing and/or website optimization. An advanced degree may be substituted for work experience. Substantive experience at the manager level is required.
  • Experience in membership associations desired.
  • Demonstrated ability to think strategically and creatively while remaining detail and deadline-focused.
  • Exceptional communication (both written and verbal) and interpersonal skills with the ability to communicate technological information to non-technical staff.
  • Highly organized and able to quickly prioritize multiple projects and tasks simultaneously.
  • Able to work with minimal supervision in a fast-paced environment
  • Strong attention to detail, editing, organizational and project management skills required.
  • Ability to synthesize information for reporting and make recommendations.
  • Proficiency with Microsoft Office and Adobe Creative Suite.
  • Proficiency with HTML, CSS, JS, and website analytics tools like the Google Suite (Analytics, Optimize, Search Console, and Tag Manager).

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