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Director of Marketing

2 months ago

Orlando, United States Abacus Life (ABL) Full time

About Abacus Life (ABL):

Abacus is a leading global alternative asset manager and market maker that specializes in using advanced longevity and actuarial technology to purchase life insurance policies from consumers seeking liquidity. This creates a high-returning asset class of insurance products uncorrelated to market fluctuations for institutional investors. With over $5BN in face value of policies purchased, Abacus is the only publicly traded licensed life policy origination company and asset manager.


The company’s pioneering experience in the life planning space has created growth into new verticals.


ABL Wealth – A longevity-based wealth management and investment offering service, uses Abacus’ decades of data and proprietary algorithms to help financial advisors create more customized plans for clients and access uncorrelated investment funds.


ABL Tech – A groundbreaking technology service that provides advanced real-time data tracking and analysis for pension funds, governments, insurance companies, retirement associations, and more.


With each new channel, Abacus is revolutionizing the future of life insurance.


Position Overview:

Abacus Life is seeking a dynamic and experienced Director of Marketing to lead our marketing strategy. The ideal candidate will have a minimum of 5 years of experience in the insurance and financial service industry, with a proven track record in a senior marketing role and campaign creation. This role requires a strategic thinker with a deep understanding of the digital landscape, strong leadership skills, and the ability to execute innovative marketing strategies that align with our business goals. This individual will report directly to the VP of Marketing.


Key Responsibilities:

· Develop and Implement Digital Marketing Strategy: Lead the creation and execution of a comprehensive digital marketing strategy, including SEO, SEM, content marketing, email marketing, and social media campaigns.

· Data-Driven Decision Making: Utilize analytics tools to track and report on campaign performance, using data to optimize strategies and improve ROI.

· Content Management: Oversee the creation of high-quality content that resonates with our target audience and drives engagement.

· Brand Management: Ensure consistent brand messaging across all digital platforms, enhancing brand visibility and reputation.

· Budget Management: Manage the digital marketing budget, ensuring cost-effective strategies and maximizing return on investment.

· Collaboration: Work closely with cross-functional teams, including sales, product development, and IT, to align digital marketing efforts with broader business objectives.

· Stay Updated on Industry Trends: Keep abreast of the latest trends and technologies in digital marketing, ensuring Abacus Life remains at the cutting edge of the industry.

· Conduct meetings: Meet with sales staff regularly to review pipelines, resolve challenges, brainstorm possible solutions, and provide training to ensure the team is consistently performing above standard.

· Scheduling: Maintain a conference calendar and facilitate consistent brand packages for team members that are traveling.

· Copywriting: Write copy related to brands within the ABL family of companies to include life settlements, wealth management, life insurance, and technology.

· Copy Placement: Manage outreach and relationships with industry publications to place copy on relevant websites.

Qualifications:

· Experience: Minimum of 5 years of experience, with at least 2 years in a leadership role, specifically in a financial or insurance related role.

· Education: Bachelor’s degree in marketing, Advertising, or Communications. A Master’s degree or relevant certifications are a plus.


Skills:

o Strong understanding of digital marketing channels and tools (e.g., Google Analytics, SEO tools, email marketing platforms, social media management tools).

o Proven ability to develop and execute successful digital marketing strategies.

o Excellent analytical skills with the ability to interpret data and make informed decisions.

o Strong leadership and team management skills.

o Excellent communication and interpersonal skills.

o Creative thinker with the ability to innovate and adapt to changing market conditions.

o Copywriting and copy editing at an advanced level.