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Art Director

2 months ago

West Chester, United States Synchrony Group, LLC Full time

Be part of something great

Synchrony Group is an independently owned network of companies, headquartered in West Chester, PA.

At Synchrony, we are dedicated to providing the highest quality products and services in the medical communications industry. Our vision is to create the highest value for our clients and the most opportunity for our team members, while working together to improve the lives of patients. Collectively, we are leaders in strategic planning, development, and execution of best-in-class programs that address medical needs, maximize strategic objectives, and make significant scientific and clinical contributions. Our passion and commitment to improving outcomes for our clients, healthcare professionals, and patients drives us to exceed expectations in everything we do.

Synchrony consists of integrated groups of medical-scientific, clinical, creative, commercial, and industry experts. Synchrony Healthcare Communications specializes in branded and disease state marketing/promotional campaigns and initiatives. Our teams reflect our commitment to excellence—we’re smart, enthusiastic, and driven. We align the skills, experiences, and perspectives of diverse individuals to achieve unparalleled results in an environment of respect and mutual support. Above all, we are passionate about changing the world and improving the lives of patients.

Our success is built on the foundation of our team, and we’re always striving to strengthen our foundation. More than just seeking out the best and brightest to join us, we also create a work environment in which employees are respected and encouraged to grow.

Are you looking to be part of something great? We’d like to meet you

Job Description

The Art Director is responsible for partnering with internal teams and clients to design, execute and deliver innovative healthcare and pharmaceutical medical and marketing initiatives.​ In this role, the Art Director will be required to understand client challenges and collaborate with the creative team to conceptualize, design, and execute print and digital initiatives.​ The Art Director possesses the ability to take abstract concepts and turn them into exciting, cutting-edge designs that are representative of the client’s goals, objectives, and brand guidelines.​ In most cases, the Art Director will be required to work closely with copywriters, internal teams and oversee other designers to deliver scientifically and clinically sound creative solutions that produce desired behavior change and measurable outcomes.

Job Duties

  • Engage with clients to understand their brand(s), key messages, and creative vision to turn
    complex insights, data, and messages into compelling stories for a variety of audiences,
    including patients and healthcare professionals
  • Collaborate with internal departments, such as creative, accounts, project management, medical, and editorial
  • Obtain an understanding of the therapeutic area and target audience of the products they manage
  • Conceptualize and brainstorm innovative brand experiences and maintain the consistency of brands across all marketing materials
  • Assist Account Services in the creation of the Strategic Alignment Brief and ensure that all projects under this brief are consistently upholding the strategy
  • Develop brand style guidelines and ensure internal teams and external partners stay compliant
  • Collaborate and manage outside vendors (printers, photographers, video editors, writers, designers, PowerPoint specialists and illustrators) to ensure quality deliverables and adherence to timeline and budget
  • Design (or direct the creation of) solutions that go beyond what is expected
  • Partner with copywriters to establish or evolve ideas, create sketches or storyboards that convey relevant concepts
  • Review all materials associated with a project and provide feedback as needed
  • Provide final project sign-off, ensuring adherence with creative direction and QA process
  • Present work, provide design rationale, and defend work in creative reviews or meetings
  • Present creative deliverables to clients and relay feedback to internal teams
  • Ensure adherence to project timelines, scopes and budgets
  • Act as point person and manage the execution of all Synchrony Healthcare work
  • Keep current with trends in advertising, branding, design, and digital technologies and new media
  • Identify staffing needs, manage resource allocations, prepare the proper documentation and reconcile contractor invoices to ensure accuracy
  • Lead, mentor, and manage direct reports and subcontractors

Key Competencies

  • A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills
  • Ability to provide management direction and developmental support to direct reports in preparation for future positions; provide challenging and stretching assignments; push tasks down to empower others; share ownership and visibility
  • Ability to oversee, manage, and support priorities and workflow to ensure high-quality project execution according to project timelines and budgets
  • Ability to manage outcomes to win-win resolution
  • Able to identify key issues; creatively and strategically overcome challenges or obstacles
  • Strong presentation and persuasion skills: Can develop a clear point of view and tell a meaningful "story"; is effective in a variety of settings and group sizes with clients, peers, subordinates, and management; confidently expresses both data/facts, plus more controversial topics; commands attention and can manage group dynamics
  • Ability to think in abstract terms; can make connections between unrelated ideas; can formulate innovative concepts; is seen as original and value-added in brainstorming sessions
  • Ability to present ideas and supporting rationale to internal and external teams in an effective manner
  • Demonstrated ability to manage key constituent relationships
  • High level of integrity, confidentiality, and accountability
  • Strong creative design, conceptual, and visual story-telling skills
  • In-depth knowledge of Adobe Creative Cloud design software and Microsoft Office Suite
  • Working knowledge of, or hands-on experience with, interactive programming
  • Excellent analytical thinking, planning, prioritization, and execution skills
  • Effective attention to detail and high degree of accuracy
  • Strong time management and project management skills
  • Excellent verbal and written communication skills
  • Ability to work under tight deadlines and multitask
  • Ability to work independently; self-motivated
  • Ability and desire to participate and interact effectively on a team
  • Flexibility with schedule and ability to travel (travel n/a for now)
  • High energy level and team player

Qualifications

Requirements

  • Degree in Visual Communication, Graphic Arts, or a related course of study is preferred
  • Minimum of 5 years of studio design experience, preferably in medical communications

Preferred Skills/Experience

  • Agency experience on pharmaceutical accounts preferred
  • Familiarity with agency workflow process

Working Conditions

  • Ability to travel as client needs require
  • Ability to attend and conduct presentations
  • Ability to commit to extra and/or nontraditional hours as client needs require

Additional Information

Synchrony places high value on the well-being of its employees; therefore, Synchrony team members are eligible for a comprehensive array of benefits, including competitive salaries, generous paid time off, excellent health insurance, family leave, and a 401(k) plan with employer matching.

All your information will be kept confidential according to EEO guidelines.

EOE. Synchrony is not able to provide visa sponsorship for this role.