Marketing A/B Tester

3 weeks ago


Newark, United States Vantage Point Consulting Inc. Full time

Job Title: Marketing QA Engineer

Location: Newark, NJ (Hybrid)

Duration: 9 Months+

Job Description:

Responsibilities

  • Coordinate with marketing stakeholder teams and manage A/B testing workflows in Jira to ensure launch-readiness of A/B tests, QA, and post-launch support
  • Perform end-to-end testing of A/B experiments globally to validate proper audience targeting, and confirm intended user experience
  • Partner with QA teams and Product to ensure that new features are properly configured and that the supporting customer experiences function as intended
  • Ability to quickly learn and suggest ways to improve QA Process
  • Help maintain accurate and up-to-date documentation for marketers on test plans, guardrails, and best practices for implementation (wikis, process docs, playbooks)
  • Work with Customer Care, Marketing, and Technology to help address promotions-related escalations and ensure support requests and customer mitigation are addressed in a timely manner.
  • Highlight potential issues and risks to marketing stakeholders and leadership to ensure A/B tests are built in accordance with best practices
  • Track & submit defects for resolution; work with customer service and IT to address escalations, bugs, and support requests
  • Report on QA process findings and escalated issues (issue types, root causes, business impact, time to escalation, path to resolution)


Basic Qualifications:

  • 3+ years of hands-on experience in quality assurance, UX testing, and execution of multichannel campaigns
  • Minimum of 3 years experience in marketing or related technical roles supporting customer acquisition programs — preferably in e-commerce roles with multichannel responsibilities (web, mobile app)
  • Experience in a dynamic and collaborative work environment with teams across different time zones
  • Experience working directly with business stakeholders and technology teams on requirements gathering
  • Technically capable with excellent verbal and written communication skills
  • Experience working in Jira or similar project/workflow management software
  • Bachelor’s degree in Computer Science, Business, Marketing or a related field of study


Preferred Qualifications:

  • Experience with A/B testing methodologies and tools
  • Experience with Accessibility Testing
  • Adobe Certified Expert - Adobe Target Business Practitioner
  • Experience with conversion optimization for subscription-based services
  • Fundamental understanding of how JavaScript, jQuery, HTML, and CSS can be used to optimize the user experience

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