Current jobs related to Marketing Director - Eau Claire - Exerfly

About Exerfly

Exerfly is renowned as the pinnacle of flywheel training technology, merging high-quality craftsmanship with top-tier innovation to revolutionize fitness training. We are a global trendsetter providing avant-garde human performance solutions to the elites: from premier sports teams and universities to defense departments and strength/physical therapy divisions. Our world-class products, harnessing the prowess of unique super-maximal eccentrics technology, have found their clients among the top of NBA, MLB, EPL, Olympic, NASA and NFL teams. A journey that started eight years ago in collaboration with High-Performance Sport New Zealand, Crusaders, NZ Cricket, and NZ Snow Sports has now flourished into a multinational enterprise with a formidable presence in New Zealand, Europe, Australia and the USA.

We are a melting pot of talent, bringing together researchers, clinicians, sports scientists, designers, developers, and engineers. Our mission? Craft equipment that offers a deep dive into human movement, performance, injury prevention, and rehabilitation.

Overview

The Director of Marketing and Lead Generation is a strategic leadership role responsible for driving the company’s overall marketing efforts and optimizing lead generation strategies to fuel business growth. This position requires a dynamic individual with extensive experience in digital marketing, demand generation, and data-driven decision-making to build and scale marketing initiatives that align with business objectives.

Key Responsibilities

1. Strategic Planning and Execution

• Develop and implement comprehensive marketing strategies that align with the company’s business goals.

• Create and oversee the execution of lead generation plans, including digital marketing campaigns, SEO/SEM, content marketing, email marketing, and social media outreach.

• Collaborate with senior management to set marketing priorities and allocate resources effectively.

2. Lead Generation and Demand Generation

• Design and manage lead generation programs to drive qualified leads into the sales pipeline.

• Utilize various channels such as PPC, social media advertising, webinars, events, and partnerships to generate and nurture leads.

• Develop and optimize lead scoring and nurturing processes using marketing automation tools.

3. Digital Marketing

• Lead the development and execution of digital marketing campaigns to increase brand awareness and engagement.

• Monitor and analyze digital marketing performance, providing actionable insights and recommendations.

• Stay updated on the latest trends and technologies in digital marketing to keep the company at the forefront of industry developments.

4. Content Marketing

• Oversee the creation of high-quality, engaging content that attracts and converts target audiences.

• Ensure content aligns with the brand voice, messaging, and overall marketing strategy.

• Collaborate with internal teams and external agencies to produce and distribute content across multiple platforms.

5. Analytics and Reporting

• Track, analyze, and report on key performance indicators (KPIs) to measure the effectiveness of marketing efforts.

• Use data-driven insights to refine strategies and improve campaign performance.

• Prepare regular reports and presentations for senior management, highlighting successes and areas for improvement.

6. Team Leadership and Development

• Build and lead a high-performing marketing team, providing mentorship, guidance, and career development opportunities.

• Foster a collaborative and innovative team environment.

• Manage relationships with external vendors and agencies, ensuring high-quality deliverables and adherence to budgets.

7. Brand Management

• Ensure consistency in brand messaging and positioning across all marketing channels.

• Develop and maintain brand guidelines to ensure a cohesive and professional image.

• Conduct market research to stay informed about industry trends, competitor activities, and customer preferences.

Qualifications

1. Education and Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field.

• Proven track record of successful lead generation and demand generation strategies.

• Preferred to have marketing experience in the Sports Performance or Fitness related industries.

2. Skills and Competencies

• Strong understanding of digital marketing channels and tools.

• Proficient in marketing automation platforms, CRM systems, and analytics tools (e.g., HubSpot, Marketo, Salesforce, Google Analytics).

• Excellent communication and presentation skills.

• Analytical mindset with the ability to interpret data and make data-driven decisions.

• Strong project management and organizational skills.

• Creative thinker with a strategic approach to problem-solving.

3. Personal Attributes

• Results-oriented with a focus on achieving measurable outcomes.

• Adaptable and able to thrive in a fast-paced, dynamic environment.

• Collaborative team player with strong interpersonal skills.

• High level of integrity and professionalism.

Additional Responsibilities

• Budget Management

• Develop and manage the marketing budget, ensuring efficient allocation of resources and maximization of ROI.

• Monitor spending and adjust plans as necessary to stay within budget.

• Cross-Functional Collaboration

• Work closely with sales, product, and customer service teams to align marketing efforts with business objectives.

• Support the sales team with targeted campaigns, sales collateral, and lead generation initiatives.

Performance Metrics

• Comfortable leading a team to generate over 1,000 inbound leads a month.

• Comfortable leading a team to set 80 outbound onsite appointments for sales staff a month.

• Digital marketing performance (e.g., website traffic, engagement rates, SEO rankings)

• ROI on marketing campaigns

• Brand awareness and market positioning

• Team performance and development

Base salary + Bonus + Full healthcare & investment benefits.

Position will require ability to attend onsite meetings in Eau Claire, WI.