Public Relations and Digital Media Specialist

3 weeks ago

Dallas, United States Culver Public Relations Full time

At Culver Public Relations, we strive to make sure our clients are well-represented in every aspect of the media. We help our clients establish who they are, what they do, and how they can help their customers. We are passionate about delivering results through careful attention to detail, meticulous organization, and out-of-the-box ideas. Our commitment to our clients is unparalleled.


Our process begins with developing a strategic plan to define the needs and goals of our clients. Once the strategy is approved, we craft a custom communications plan outlining key initiatives including timelines and budgets. Finally, we leverage media relations to amplify our client's message through our strong relationships with well-known media outlets.


We are currently seeking a full-time PR and Digital Media Specialist to add to our team.


Education, Training, and Skills Required:

  • Bachelor's degree in Public Relations or related field
  • Minimum of 1-2 years of hands-on experience managing multiple accounts in an agency environment
  • Must be able to commute to Downtown Dallas M-F
  • Proven media coverage placements and media relationships
  • Seasoned writing skills; ability to write for mid-level management and audiences



PR and Digital Media Specialist job responsibilities include:

  • Plan, execute, and manage social media content over multiple platforms both for Clients and for Culver PR
  • Develop timely, accurate, and thoughtful social media monthly content calendars
  • Take photos and develop static posts, Stories, and Reels for client content
  • Provide on-site support at Client events and photoshoots
  • Proactively and reactively forge and manage social influencer relationships
  • Plan influencer events for Clients and provide on-site support
  • Collaborate with Culver PR account lead to ensure Client events and objectives are included in content, participate in community management, and offer content ideas
  • Offer recommendations to improve engagement and reach new followers
  • Identify opportunities to engage clients with third-party vendors and other campaigns
  • Plan, execute and manage social media ad strategy over multiple platforms for Clients
  • Develop individual ad campaigns and ad audiences for Client ad strategy
  • Continue tracking of Client competitor's social media presence
  • Develop accurate, timely, and thoughtful reports for Client social media content
  • Facilitate thorough, timely, and accurate community management on Client social media accounts 


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