Content Media Specialist

Primary Responsibilities:

• Write and update content for the website and other related properties, including restaurant pages, leadership institute content, and employee intranet. Content will include, but is not limited to, visitation information, event pages, history articles, and interactive features such as timelines and quizzes.
• Manage website overlays using OptInMonster and built-in CMS tools.
• Update and maintain website event pages and calendars. Create compelling descriptions and select images that convey the experience of the event.
• Liaise with Events, Historic Trades, and other departments to collect necessary information for their events and guide them in creating their own website pages.
• Analyze Google Analytics reports and identify areas for improvement. Create Google Analytics and Looker Studio reports for stakeholders as needed.
• A/B test proposed website pages and features to determine if they achieve desired goals. Guide staff in refining ideas for A/B tests.
• Participate in ongoing content audits and help identify new content to be created and content to be improved or archived. Suggest changes to the website architecture to improve content accessibility.
• Train and assist new website content authors.
• Guide the creation of the employee intranet, working with IT. Build out intranet content, train content authors, and ensure that information is easily accessible.
• Work with a third-party web development team to resolve website issues. Assist in QA testing website changes and new features built by developers.

External Sites:

• Increase visitation by posting events to external calendars, including writing copy, selecting images, and using tracking URLs to measure results.
• Manage profiles on tourism websites. Accurately portray the guest experience through copy and images.
• Manage Google Business pages. Update pages for changes in hours and closures.

Digital Signage:

• Provide graphics for digital signage, especially for events.
• Work with IT to troubleshoot issues with the digital signage system.

Qualifications:

• B.A. degree in Communications, Marketing, Museum Studies, or a related field.
• At least two years of relevant experience.
• Superior writing and editing skills.
• Knowledge of how to write content for the web.
• Prior experience with a content management system; experience with Drupal is a plus.
• Experience with Google Analytics and Google Tag Manager.
• Ability to write HTML and CSS.
• Excellent interpersonal skills and the ability to interact with a wide variety of people, both internally and externally, at all levels of the organization.
• Strong attention to detail and organizational skills.
• Demonstrated ability to manage multiple tasks and prioritize without direct supervision.
• Ability to adapt to changing priorities as new events and programs are added.
• Strong analytical skills and the ability to focus on and track measurable goals.
• Proficiency with Microsoft Office

$55-65K + Excellent benefits

Mt Vernon, VA (in-person)