Business Support Analyst
3 weeks ago
Business Support Analyst/EV Operational Support Specialist
Location: Lansing, MI (hybrid) or Grand Rapids, MI
hybrid - M, T, Th onsite
25% travel (including weekends) for events
Contract: 24+ months
The candidate will take ownership of company and product goals, possess strong attention to detail, and work well on a small and dynamic team in an industry that is rapidly evolving. The Operation, Events, and Outreach Support will play a crucial role in promoting electric vehicle adoption and awareness within the community. This position involves planning, coordinating, and executing events and outreach activities to educate the public about the benefits of electric vehicles and the Power MI Drive program. As well as assist with daily operations such as application reviews, customer inquiries and rebate processing.
Responsibilities
- Organize outreach and educational efforts that optimizes off-peak charging to benefit all customers. This includes efforts regarding optimized home charging, the awareness and utilization of public charging infrastructure, and electric fleet deployments
- Develop rapport as a trusted source and positive ambassador for EVs with external and internal stakeholders.
- Lead and organize major customer events such as National Drive Electric Earth Week, National Drive Electric Earth Month, auto shows and events, ride-and-drive contractors, and ribbon cuttings and coordination with the company media and community affairs teams.
- Prioritize requests for presentations and customer engagements with the EV leadership team and support contractors, with a strategic focus on maximizing program outcomes and customer engagement.
- Publicly and persuasively explain utility load management programs and walk customers through the application processes of our programs and refer them to program leads for additional assistance when needed.
- Collaborate in the development of outreach, marketing, and customer event handouts.
- Maintain inventory and distribute materials to business partners in preparation for events.
- Assist with development and management of program metrics related to outreach and education, including attendance figures, stakeholder segments, event photos, and a map of outreach activities ensuring coverage across our electric territory for weekly and monthly operating reviews.
- Understand all facets of the current electric vehicle program for customers, including electric utility rates, rebates, and regulatory expectations.
- Communicate program details to customers accurately and professionally.
- Maintain an entrepreneurial perspective and growth mindset, and be an outside-in, positive thinking partner.
- Perform miscellaneous special EV assignments in support of the EV programs (e.g., web content development, miscellaneous customer inquiries, evaluate vendor proposals, support requests for regulatory reports and discovery, process improvement opportunities).
Skills
- Excellent communication and time-management skills
- The use of technology platforms for online and in-person presentations
- Strategic focus on optimizing long-term program objectives
- Organized and detail-oriented with a focus on customer satisfaction
- Ability to interact with internal and external clients regarding complex and new technology information
Education
Bachelor's degree in marketing, business, or related field with four (4) or more years of applicable experience
[OR] Associate's degree in marketing, business, or related field with six (6) or more years of applicable experience
[OR] High School Diploma with eight (8) or more years of applicable experience
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