Communications and Marketing Coordinator

4 weeks ago

San Antonio, United States Temple Beth-El San Antonio Full time

The Communications & Marketing Coordinator (C&M Coordinator) serves as a key partner in promoting Temple’s brand; collaborating with and supporting Temple’s Clergy and Program Staff and the Director of Philanthropy & Member Engagement. This role ensures all of Temple’s worship and program opportunities are communicated clearly and purposefully to the targeted demographic(s). The C&M Coordinator should have a track record of successfully leveraging data-driven insights to orchestrate impactful messages that drive the measurable result of community participation and engagement.


The C&M Coordinator will achieve this, in part, by ensuring Temple communications and marketing goes beyond the “Where, What, When, Why and Who” to a special place that crafts Temple’s story. With a commitment to success, the C&M Coordinator is committed to serving as the bridge between the community having opportunity to engage with Temple, and the actuality of having that come to fruition.


The C&M Coordinator will work with staff to strategically develop communications that engage the targeted audiences, propelling Temple’s worship, and program opportunities forward. A major focus will be on sharing compelling reasons and opportunities to engage with Temple and cross promoting programs across multiple audiences. A key goal is to create engaging content, tailored for multiple generations, different demographics, and sects of the community with varied interests.


The C&M Coordinator will report to the Executive Director and work in close partnership with the Director of Philanthropy & Member Engagement along with clergy, staff, and lay leaders to manage the expanding marketing and communications needs of the congregation.


Brand Clarity

  • Collaborate with the Director of Philanthropy & Member Engagement to solidify a consistent voice and esthetic for Temple Beth-El communications.
  • Create digital and print materials to highlight worship and programming, special initiatives, and events for all sectors of the congregation’s population.
  • Create digital media slides for worship, educational and social online offerings.
  • Oversee the creation of online forms and registration materials for membership, religious school registration and other programs as needed.
  • Write copy for publicity materials that “paint the picture” for the reader and encourages them to further engage with Temple.
  • Create and maintain communications calendar.


Online Presence

·        Utilize a variety of social media platforms to market Temple programs and activities.

·        Stay on top of, and pitch participation in, applicable trends.

·        Ensure the Temple Beth-El social media accounts match the brand and values of the synagogue as well as the specific market segments that use each platform.

·        Update website and other social media with current and attractive content.

·        Create and execute an appropriate marketing plan as it relates to various events and constituencies.

  • Provide oversight for the messaging that comes from all electronic communication including website, social media, posts, events, and “viral” campaigns with the support of the communications committee and key staff members.

 

Online Program Coordinator

·        Oversee maintenance of Temple Beth-El online platforms for worship, programs and meetings.

·        Coordinate with Video Specialist regarding proper preparation and execution of online events.

·        Other duties as required/assigned.

 

Desired Outcomes

·       Enhanced Visibility: Increase the visibility of Temple Beth-El within the local Jewish and city-wide community through effective communication and marketing strategies.

·       Engaged Membership: Increase the sense of belonging and engagement among current members while attracting new members through compelling communication and marketing of Temple events, programs, and services.

·        Positive Public Image and Unified Branding: Cultivate a clear and positive public image of Temple Beth-El through high-quality, relevant, and mission-driven messaging while ensuring consistency in branding across all platforms.

·       Data-Driven Decision Making: Utilize data analytics to evaluate the effectiveness of communication strategies, identify areas for improvement, and make informed decisions to optimize outcomes.

·       Innovation and Growth: Stay informed about emerging trends, technologies, and best practices in communication and marketing and adapt Temple Beth-El communication strategies for continuous improvement and growth.


Qualifications

·        Bachelor’s degree in communications, marketing, writing, or a related discipline.

·        Detail-orientation with excellent organizational and project management skills.

·        Ability to develop and maintain good relationships with congregants, staff, and lay leaders.

·        Effective written and oral communication and a creative and strategic marketing copy approach.

·        Ability to multitask and work efficiently in a fast-paced environment.

·        Excellent judgment, including high-level skills in troubleshooting and problem-solving.

·        Congregant (customer) focus with a friendly demeanor.

·        Proficiency in Microsoft Office suite, CRM/database programs, basic HTML.

·        Familiarity with Google Analytics and Google AdWords.

·        Graphic design experience and working knowledge of Adobe Creative Suite, especially Adobe Acrobat, Photoshop, InDesign, Illustrator, and online tools such as Canva.

·        Proficiency with utilizing a CRM’s systems for workplace productivity  

·        Proficiency with website management (current host is WordPress)

·        Proficiency with email platform management (current host is MailChimp)

·        Proficiency with online video platforms such as Zoom, Playable, Stream Spot, Facebook Live, YouTube, and Vimeo.

·        Fluency with Facebook, Instagram, X (Twitter), and other social medial platforms.

·        Passion for the work of synagogues/religious institutions, schools, or nonprofits highly desirable.

 

Work Environment (Conditions and Physical Demands)

This job operates in a professional, in-person environment, leveraging virtual and hybrid settings as necessary. This role routinely uses standard office equipment, including laptop computers and a cell phone. The employee is required to spend prolonged periods of time sitting, typing, and working at a computer. May require the ability to occasionally lift and transport items.


Commitment to Disability, Diversity, Equity, & Inclusion

Temple Beth-El is committed to the full inclusion of all qualified individuals. Temple Beth-El is an equal opportunity employer and does not discriminate based on race, sex, religion, national origin, gender identity or expression, sexual orientation, disability, age, or any other category protected by local, state, or federal laws.


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