Sr. Marketing Systems Analyst

2 months ago

San Diego, United States Hydrogen Group Full time

Location: San Diego, CA/Hybrid

Schedule: Standard Office Hours

Duration: 24-Month Contract

Pay rate: $43.00 - $53.00 per hour

The Sr. Marketing Systems Analyst will support the Customer Data Platform (CDP) and marketing automation systems, driving enhancements, maintenance, and best practices to meet business objectives. As a subject matter expert, you will optimize platform usage, develop and execute marketing programs, and manage data integrity, lead workflows, and campaign performance.

Key Responsibilities:

  • Develop, deploy, and train on CDP best practices.
  • Manage system enhancements and marketing automation tools (Salesforce Data Cloud, Pardot).
  • Lead project management efforts for system updates, integrations, and testing.
  • Analyze data for insights and problem-solving.
  • Collaborate with cross-functional teams (Marketing, Sales, Service) and manage project timelines.
  • Translate business needs into technical solutions and lead technology projects from start to finish.

Requirements:

  • 4-5+ years of Salesforce administration experience.
  • 3-4+ years of Salesforce Data Cloud CDP and Pardot administration (certifications preferred).
  • Experience with Salesforce Marketing Cloud.
  • Strong analytical, communication, and project management skills.
  • HTML, CSS, APIs, and Javascript knowledge is a plus.

This role offers the opportunity to work in a fast-paced environment and make an impact on marketing technology initiatives.

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