E-commerce Product Marketing Manager

1 day ago

Irvine, United States Ledgent Technology Full time

We are seeking a dynamic and experienced E-Commerce Product Marketing Manager to lead the marketing of our e-commerce consumer products and play a key role in the launch of Company's new e-commerce platform targeting the US market. Reporting to the E-commerce Director, this role is responsible for managing and enhancing our product lines to drive sales and profitability while supporting the strategic and operational efforts for our US e-commerce business. This person will act as a bridge between our China E-commerce team and US Stationery and Storage departments, collaborating to align strategies for the US market and ensuring successful execution of US-focused product launches. The ideal candidate will thrive in a fast-paced environment, have a strategic mindset, and demonstrate a deep understanding of e-commerce marketing and product management within the US landscape.

Key Responsibilities:

Product Marketing Leadership:

  • Own and lead all aspects of marketing for the US e-commerce business, ensuring products meet customer needs and exceed sales and profitability targets.
  • Develop and execute strategic category plans to enhance product competitiveness and achieve business objectives in the US market.
  • Actively support the launch of Company's new e-commerce business, including preparing product lines, marketing strategies, and operational readiness tailored to the US audience.
  • Collaborate with the China E-commerce team to align operational processes while maintaining a clear focus on US market needs and priorities.

Category and Client Management:

  • Manage category performance by meeting sales, margin, inventory, and quality goals specific to the US market.
  • Facilitate product proposals and project developments through client communication and visits.
  • Ensure product categories and strategies are tailored to US consumer preferences and platform requirements.

Market Research and Analysis:

  • Conduct in-depth research on product category trends and key channel/customer-specific insights for the US market.
  • Utilize primary and secondary data sources as well as retail analysis to identify growth opportunities within US e-commerce platforms.
  • Monitor competitor performance and adapt strategies accordingly.

Go-to-Market Strategies:

  • Develop and implement go-to-market plans for new products, collaborating with cross-functional teams to ensure seamless execution for US e-commerce platforms.
  • Drive merchandising plans and oversee collateral creation, including packaging, labeling, sell sheets, and training materials that resonate with US consumers.
  • Ensure launch strategies are optimized for e-commerce platforms like Amazon, Walmart Marketplace, and Target.

Product Lifecycle Management:

  • Manage the entire product lifecycle, including product rationalization and decisions on product, line, and category eliminations based on US market data.
  • Analyze post-launch performance on e-commerce platforms to refine future strategies and product offerings.

Collaboration and Communication:

  • Provide product direction for specifications, packaging, and cost targets aligned with US consumer needs.
  • Work with cross-functional teams to create impactful product presentations and customer experiences for the US market.
  • Serve as the primary point of contact for US e-commerce strategy while facilitating seamless communication with the China E-commerce team.

Qualifications:

Education:

  • Bachelor's degree in Business, Marketing, or a related field.

Experience:

  • 3-5 years of experience in e-commerce marketing and product management.
  • Proven success in developing and executing marketing plans for US e-commerce platforms.
  • Experience in assisting or leading the launch of an e-commerce platform is a strong plus.
  • Experience working collaboratively with international teams, with a focus on adapting global strategies for US markets.
  • E-Commerce experience with companies like Amazon, Walmart Marketplace, Temu, TikTok, or Target is helpful.

Skills:

  • Strong communication and interpersonal skills with excellent verbal and written proficiency in English and Mandarin Chinese (bilingual proficiency required).
  • Expertise in Microsoft Excel, PowerPoint, Canva, and Word.
  • Ability to prioritize and manage multiple tasks in a fast-paced environment.
  • Team player with experience in leading cross-functional teams.
  • Deep understanding of US e-commerce platforms, trends, and consumer behavior.
  • Must be bilingual in English and Chinese Mandarin.

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance. For unincorporated Los Angeles county, to the extent our customers require a background check for certain positions, the Company faces a significant risk to its business operations and business reputation unless a review of criminal history is conducted for those specific job positions.

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