Director of Marketing
4 days ago
The Director of Marketing is responsible for ensuring that ABEC’s capabilities and unique value propositions are widely recognized throughout the global biopharmaceutical manufacturing industry. She/he develops and implements marketing strategies, manages ABEC’s marketing channels, measures marketing performance, and collaborates closely with technical resources to produce compelling content. The ideal candidate is a high-energy, dynamic leader with the vision and ability to significantly advance the marketing function at ABEC.
Responsibilities:
- Prioritize and manage marketing activities based on company/product initiatives and strategies.
- Evaluate, develop, and mentor team personnel. Identify and fill resource needs.
- Develop and manage marketing budgets.
- Optimize digital marketing efforts for maximum return, including website SEO, social media activity, and paid advertising channels.
- Collaborate cross-functionally to create and publish product marketing content and collateral such as brochures, case studies, product briefs, and videos.
- Manage external suppliers providing marketing services such as graphic design, multi-media content, and advertising.
- Evaluate, plan, and execute conference and trade show participation.
- Manage ABEC’s corporate image including document style guidelines and ABEC facilities look.
- Other duties as assigned.
- Will play an active role in identifying and driving Continuous Improvement (CI) opportunity.
Qualifications:
- Minimum 10 years’ experience in B2B marketing, preferably in the manufacturing or process industries. Biopharmaceutical industry experience preferred.
- Prior experience with direct personnel management and leadership of teams.
- Excellent verbal and written communication skills.
- Ability to effectively drive activity in a matrixed organization.
- Bachelor’s Degree in Business, Marketing, or a related field.
- Awareness of and prior experience with implementing Continuous Improvement (CI) a plus.
- Prior Lean/Six Sigma experience a plus.
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