Associate Product Manager

2 weeks ago

Kenosha, United States LHH Full time

LHH Recruitment Solutions is working with a consumer products company with a new opening for an Associate Product Manager.


Hybrid role – 3 days in office

Lake Bluff, IL (this role will work out of Lake Bluff office)

Competitive base salary, bonus and full benefits


This is a cross functional role that will influence all aspect of product marketing. We’re looking for someone who has worked in an agile environment. You’ll with other members of marketing including project managers, marketing managers, designers, sales, and other departments.


To be considered here’s what you need to have and be able to discuss in detail…

  • Experience managing a product from concept to launch (ideally with consumer and market input).
  • Competitive analysis.
  • Demonstrated experience commercializing and launching a product.
  • SKU rationalization (having input or final say on what’s in/out) on product lines close to 5,000 SKUs.
  • Managing a P&L and overseeing pricing and margin.
  • Present or be involved in presenting to key retails or sales that you’ve built around product, brand, and categories.
  • Participating in product roadmap development/stage gate.
  • Data analysis and reporting, getting insights from multiple data sources (name ‘em)
  • Positioning and market segmentation with exposure to market research.


Responsibilities:

  • Acquire strong knowledge of your designated product lines including benefits and selling propositions.
  • Gather, assess, and outline competitive data such as product offerings, specifications, pricing, distribution, and promotional activity.
  • Locate market opportunities through customer assessment needs, competitive positioning, studying, and monitoring market trends.
  • Determine requirements and direct specs for existing and new products.
  • Lead SKU rationalization.
  • Participate in product testing to validate features, check product quality measurements such as flow rates, and other data.
  • Create metrics with the product management team to analyze product success and identify features needed.
  • Outline opportunities for product improvements to boost sales and/or improve profitability.
  • Communicate with internal teams to answer product related questions quickly.
  • Extract and deliver product data to support senior management team requests.
  • Contribute to the packaging artwork and instruction manual development.
  • Work with other members of marketing to develop and implement product launch plans to build awareness of new product introductions.
  • Assemble product presentations, samples, mock-ups, competitive comparisons, and other materials as needed to arm sales with the tools they need to ensure success.
  • Serve as the product expert supporting customer service and sales as a resource to answer questions about product design, function, benefits, and product features.
  • Own the product details and specs to ensure all information in the product information management (PIM) and marketing center is complete, thorough, and accurate to ensure one source of product truth exists in the company.
  • Help manage and maintain the product hierarchy/taxonomy for organization of product catalogs, website, and online marketing center.
  • Assist in the development of category standards and attributes to support rich, consistent content on all digital and print endpoints.
  • Deliver product marketing projects on schedule and to high quality standards.
  • Track and report status of projects using the company’s project management tools.


Other Qualifications Needed:

  • Bachelor’s degree in marketing, product design, engineering, or business administration.
  • 2+ years of product marketing experience in a consumer-packaged goods setting.
  • Experience working with consumer products sold at retail outlets.
  • Moderate experience with Excel pivot tables and V or X lookups.
  • Proficient in MS Office (Excel, PowerPoint, Outlook, Teams, and Word)


Soft Skills Desired:

  • Analytical, creative problem-solver.
  • Highly organized.
  • Strong time management skills; able to manage multiple activities at once.
  • Flexible, embracing change.
  • Proactive, takes initiative, seeks answers or solutions.

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