Copywriter

3 weeks ago

New York, United States 80Twenty Full time

Our client, a top-notch female, founded creative agency, is looking for a creative, strategic wordsmith who is passionate about the Skincare & Beauty space and can craft authentic, differentiated messaging - whether it’s a brand strategy, social advertising campaign, ecommerce copy, tagline, or blog post.


You would play a crucial role in creating the brand voice with the top global wellness, beauty, skincare, and personal care companies such as L'oreal, Unilever, P&G, Estee Lauder, Beiersdorf, Johnson + Johnson, LVMH, and other household brands and well as fast growing (and well-funded) challenger brands. You will be responsible for crafting the voice of brands across multiple touch points, including digital media (website, emails, and digital advertising), physical consumer experiences (retail and events), product naming and packaging, PR efforts, and more.


WHAT YOU’LL DO:

  • You’ll be the creator and guardian of the voice and tone for our brands, ensuring cohesion to their DNA, finding opportunities for them to stand out, ultimately, ideating and writing cross-medium copy for a multitude of D2C brands, but your focus will be within Skincare & Beauty
  • You’ll create brand and marketing strategy, taking the lead in research, and presenting content ideas to clients
  • You’ll evolve our agency voice, in proposals, web, blogs, social media, and more
  • Develop storytelling and content for social media, copy and content development for email marketing and digital ads
  • Create the presentation copy and storytelling that sells ideas to our clients


WHO YOU ARE:

  • Experience working with consumer brands and/or DTC brands - with a focus on the Skincare, Beauty, Health & Wellness space
  • You’re an impeccable writer and a great editor with flawless grammar skills
  • You’re a storyteller, who takes a thoughtful approach to help shape a brand’s voice and strategizes for maximum impact
  • You have a passion for brands that are better for people and the planet
  • You love skincare, wellness, sustainability, fashion, and the new crop of brands disrupting the consumer space by taking on issues across health, safety, wellness, diversity, representation, social, and environmental impact; you know how to help brands navigate this space
  • You’re well-versed in the mission-driven brand world and understand the multi-faceted storytelling that values-led brands use to differentiate, break through the noise and connect with consumers
  • You’re unquenchably curious to fully understand the competitive space and unique nuances of client verticals and always on top of the latest content and trends
  • You like research, audience profiling, and uncovering the DNA of a brand, product line, or project that drives ideation and leads our collaborative team to creative solutions
  • You’re a creative person with a knack for adapting your tone and style based on the audience, medium, and industry
  • You’re not a stranger to web and ecommerce experiences and have partnered with UX and web designers to bring brands to life online
  • You’re able to strategize, conceptualize, ideate and execute - building brands from the ground up
  • You’re amazing at selling ideas, whether it’s developing consumer facing work or telling the story of creative and digital to client stakeholders to connect creative with the business case
  • Aptitude to learn more and grow not just yourself but your team

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