Digital Marketing Specialist

Who Are We?  The National Board of Certification and Recertification for Nurse Anesthetists (NBCRNA) is the nation’s certifying body for the initial, continued, and subspecialty certification of 62,000+ Certified Registered Nurse Anesthetists (CRNAs). We set—and continuously elevate—the national standard for nurse anesthesia credentialing.  Why Work at NBCRNA?  You want to do work that matters. We’re a nonprofit dedicated to promoting patient safety through lifelong learning certification programs. Every project connects back to real impact.  You want a small team feel with big impact. We are 30+ strong—small enough that you will interact regularly with peers, senior directors, the CCO/CEO, and everyone in between.  You want balance. We believe people produce their best work when they have a full life outside the office.  You want to grow. We invest heavily in professional development and expect employees to take accountability for their sphere of control while being supported as they stretch into new skills.  Position Summary:  Are you a detail-oriented, digitally savvy marketer seeking a new role in an organization focused on making an impact in healthcare? As a core member of our Marketing & Communications team, the Digital Marketing Specialist will own and manage NBCRNA’s digital ecosystem—website, email systems, automation, and emerging communication channels. This role is perfect for someone who is hungry to build, refine, measure, and improve, all while working in a culture that prizes directness, high standards, and continuous learning.  Skills, Knowledge, and Abilities Required:   Demonstrated competency in email marketing platforms such as HubSpot (ACGI experience preferred). Experience with CMS platforms such as WordPress or Sitefinity. Front-end HTML experience preferred. Working knowledge of Google Analytics (Google Tag Manager a plus). Familiarity with CRM systems. Strong Microsoft Office skills. Experience with Adobe Photoshop and/or Canva. Must have excellent attention to detail.  Comfortable giving and receiving direct, constructive feedback in a high trust environment. Highly analytical, resourceful, and able to move from idea to action efficiently. Superior written and verbal communication skills. Strong organizational and project management abilities with a track record of managing multiple high-complexity projects. Demonstrated accountability for deadlines, accuracy, and follow-through which are hallmarks of our Communications team’s operating style. High integrity and discretion with sensitive information.   Responsibilities:  Digital Management:  Own and manage NBCRNA’s digital ecosystem, including website content, email communications, automations, and emerging channels. Lead all website updates, ensuring content accuracy, usability, and alignment with NBCRNA standards. Support SEO and Answer Engine Optimization to enhance discoverability and user experience. Develop, schedule, and execute all email campaigns, maintaining consistency, accuracy, and brand alignment across audiences. Maintain and evolve automated voice, SMS, and nurture journeys to strengthen communications with target audiences.  Generate regular performance reports on website and email engagement, translating data into actionable insights and recommendations. Conduct market research and competitor analysis to identify opportunities for improvement and innovation. Analyze trends within NBCRNA’s database to inform messaging strategy and audience segmentation.  Collaboration: Assist in the development and production of newsletters, videos, reports, meeting materials and other collateral. Collaborate with other departments to ensure consistent and accurate on-brand messaging and delivery. Other duties as assigned by the Senior Director of Communications & Engagement (in a team culture that values transparency, collaboration, and thoughtful execution).  Education/Experience: Bachelor’s degree in Marketing, Communications or a related field required. 3-5 years of digital marketing experience. Nonprofit or credentialing experience a plus.  Working Conditions: We are currently offering a hybrid work schedule with three days in our office near O'Hare and two days working remotely.  At the NBCRNA, it is our primary mission to promote patient safety by enhancing provider quality. It is the diverse and unique thinking people we surround ourselves with that makes this possible. We offer equal opportunities to all employees, applicants, and volunteers regardless of color, race, gender expression or identity, sexual orientation, religion, ethnicity, age, disability status, genetic information, political affiliation, military service, citizenship, or other non-merit based factors in accordance with applicable federal, state and local laws. We welcome and embrace diversity, equity, and inclusion within our organization, with our fellow CRNA’s, with our local community and with our neighbors nationwide.  Salary Range: $70,000 - $75,000  We offer a robust benefits package including medical, dental, vision, PTO, paid holidays, short-term and long-term disability.